K-Swiss announced a new partnership with premier esports organization Immortals, to launch the first signature sneaker for a professional gaming team.

The collaboration will result in a lifestyle shoe as well as a technical performance model geared specifically to professional gamers

“Like any professional athlete, esports competitors look for any advantage they can use against their opponents,” said Noah Whinston, CEO, Immortals. “By wearing a uniquely-designed shoe specifically created for our esports players with their input, they know that they have an immediate advantage, both physically and psychologically.”