The Obstacle Course Racing (OCR) World Championships announced that Inov-8 has signed on the Official Footwear Brand of the 2018 championships.

This year–for the first time in the event’s history–the Obstacle Course Racing World Championships will be staged in the United Kingdom, the homeland of Inov-8.

Among the many obstacle course racing specific awards Inov-8 has won are Best Obstacle Course Racing Footwear, with the United States based Mud Run Guide in 2014, 2015, 2016 and 2017 and the United Kingdom-based Mudstacle in 2014 and 2015.

Michael Price, Inov-8 product and marketing director, said, “Elite obstacle racers have been wearing our shoes for the past decade, trusting in the grip to lead them to success. Our X-TALON shoes have been first across the finish line at previous Obstacle Course Racing World Championships. Forged in the fells of the English Lake District, we know all about muddy United Kingdom conditions and how important footwear grip is when moving fast over obstacles. In 2018, we’re taking grip to a new level by launching G-SERIES, the world’s first-ever running and fitness shoes with graphene-enhanced rubber. These will give racers the world’s toughest grip. I can’t think of a better way to celebrate the launch than being centrally involved in one of the world’s toughest and biggest obstacle course racing events. Bring it on!”

As part of the new partnership between Obstacle Course Racing World Championships and Inov-8, obstacle course racers will be eligible for 10 percent off all Inov-8 footwear on