SGB Update

Varsity Spirit Announces Multiyear Partnership With Memphis Grizzlies

Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, announced a multiyear partnership agreement with the Memphis Grizzlies, the city’s NBA franchise. The company will become an Official Partner of the Memphis Grizzlies, as well as the Official Outfitter of the Grizzlies Dance Team, the Grizz Girls.

Gear Aid Brings Mcnett Tactical Products Into The Fold

Effective immediately, Gear Aid will now have McNett Tactical products in its line of Adventure Tools. Specifically, the use of the “McNett Tactical” name will be discontinued. This rebrand will also introduce new packaging for Camo Form, Op Drops, Microfiber Towels, Gruntline, and Sleep Mask.

REI To Open Store In Appleton, WI

REI Co-op is opening a new store in Appleton, WI in spring 2020. With nearly 300,000 lifetime REI members in the state, REI Appleton will join existing stores in Brookfield and Madison in Wisconsin.

Caleres Announces Newly Created International Joint Venture

Caleres will begin to distribute footwear in greater China, including Hong Kong, Macau and Taiwan, through a joint venture with Brand Investment Holding, a member of the Gemkell Group. Naturalizer and Sam Edelman will be the inaugural brands.

Dakine Gets New Apparel Partner And Distributor

Marquee Brands on Monday announced that Global Brands Group (GBG) will be the official apparel partner and distributor for the Dakine brand. GBG will oversee all apparel categories including sport performance, lifestyle, outerwear and swim.

Patagonia Founder And CEO To Receive Environmental Achievement Award

The Environmental Law Institute (ELI) announced that it will present its 2019 Environmental Achievement Award to Yvon Chouinard, founder of Patagonia, and Rose Marcario, Patagonia’s president and CEO, in recognition of their visionary leadership and outstanding environmental stewardship at Patagonia.

Amp Human Secures Lead Investment From Next Ventūres

Amp Human, the company behind PR Lotion, received a major investment from Next Ventūres, a venture capital firm c-founded by Lance Armstrong, that focuses on opportunities in the sports, fitness, nutrition and wellness markets.

Puma Reinforces PR Team For Europe

Puma has reinforced its European PR team by appointing Gudrun Cämmerer as senior manager PR Europe. She previously worked for Safilo Group.