360 Adventure Collective, the largest year-round East Coast organization for sales reps selling lifestyle products, is celebrating a successful Summer Expo season, which included three events along the East Coast.
360 Adventure Collective said its shows are very focused regional events, which allow for more product line exposure than other privately held industry shows. The timing and location of 360 Adventure Collective shows are strategically planned for retailers’ convenience, allowing for more time to do business and make connections.
The New England Summer Expo, held in Manchester, NH June 18-20, boasted: 339 product lines • 159 stores • 310 buyers • 16 new retailers and an • 11 percent increase in retailer attendance over last year.
Held from June 24-26, the Mid-Atlantic Summer Expo in Edison, NJ featured 240 product lines • 104 stores • 175 buyers and • 6 new retailers.
At that same time in Greenville, SC, the Southeast Summer Expo had • 434 product lines • 197 stores • 408 buyers • 7 new retailers and a • 17 percent increase in retailer attendance over last year.
“We are excited by the continual growth in our regional trade shows,” said Debbie Motz, executive director of 360 Adventure Collective. “We see it as proof positive that retailers and exhibitors alike are increasingly seeking out more intimate, local, and cost-effective ways to connect. It is our mission to facilitate that process and we are thrilled to see how this approach is being embraced more and more in the outdoor industry.”
360 Adventure Collective is expecting increased attendance at the brand’s July shows as well—The Alabama Summer Expo held July 10-11 in Birmingham and the Mid-Atlantic Summer Market held July 10-11 in Ellicott City, MD. Interested retailers can register for these events online at 360adventurecollective.org/retail-registration.