PHIT America Go! Grants Now Impact 400,000-Plus Kids
PHIT America announced that since September 2015, PHIT America GO! Grants have been awarded to 730 elementary school P.E. programs in 39 states which have provided physical activity outlets for more than 400,000 elementary school children in the U.S.
Bill Incentivizing Healthy Lifestyles Makes Strides in House
Congressmen Ron Kind (D-WI) and Mike Kelly (R-PA), lead sponsors of the Personal Health Investment Today (PHIT) Act, sent a letter to all members of the House Monday seeking additional support of their bill to make activity more affordable, according to the Sports & Fitness Industry Association.
Amer Sports Completes Mavic Divestment
Amer Sports Corp. on Tuesday completed the sale of the shares and related cycling business of Mavic S.A.S. to Regent LP.
RECALL: RockShox Front Suspension Forks
About 840 RockShox Lyrik and RockShox Yari front suspension forks are being recalled, according to the e U.S. Consumer Product Safety Commission.
Ares Outdoors Acquires Hunting And Outdoor Apparel Brand Thlete
Ares Outdoors, LLC , based in Franklin, TE, has completed the acquisition of the assets of Thlete, LLC, an online retailer based in Eagan, MN.
Dick’s And Macy’s Collaborate On Outdoor STORY
Macy’s in collaboration with Dick’s Sporting Goods and plant food brand Miracle-Gro has unveiled its second experiential concept, “Outdoor STORY,” in 36 locations. The concept will include a curated mix of apparel and hard goods from DIck’s own private brands, Alpine Design and Field & Stream, marking their first debut at another major retailer.
Nuun And Emma Coburn Join Forces To Expand Opportunities For Women In Sport
Nuun has launched Nuuness, an initiative to create awareness for continued and future opportunities for female athletes. As part of the launch, Nuun has brought Emma Coburn on board as its leading advocate for both clean sport and women’s representation in athletics.
National Lacrosse League Announces Contract Extension For Commissioner Nick Sakiewicz
The National Lacrosse League (NLL) Board of Governors, announced the contract extension of Commissioner Nick Sakiewicz. Sakiewicz took over the role in 2016, and the league, its players and its partners have experienced unprecedented growth under his tenure.
2019 Boston Marathon Sets All-Time Fundraising Record
Boston Marathon participants who ran on behalf of 297 non-profit organizations raised a record $38.7 million for charity through this year’s race. The fundraising total represents an approximate 6-percent increase, or $2 million, over 2018 results.
360 Adventure Collective Sees Attendance Gains At Summer Expos
360 Adventure Collective, the largest year-round East Coast organization for sales reps selling lifestyle products, is celebrating a successful Summer Expo season, which included three events along the East Coast.
American Bicycle Group Announces New Director Of Marketing
American Bicycle Group (ABG), based in Chattanooga, TN, announced the expansion of its marketing team with the hire of Jamie Ann Phillips as director of marketing.
Tennessee State Signs New Apparel Deal With Nike Via BSN Sports
The Tennessee State University Department of Athletics has announced a new multi-year agreement with Nike through BSN Sports beginning with the 2019-20 season.
TSG Adds William Cooling As Managing Director
TSG Consumer Partners announced that William (“Bill”) Cooling has joined the firm as a managing director in New York.
Varsity Spirit Announces Multiyear Partnership With Memphis Grizzlies
Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, announced a multiyear partnership agreement with the Memphis Grizzlies, the city’s NBA franchise. The company will become an Official Partner of the Memphis Grizzlies, as well as the Official Outfitter of the Grizzlies Dance Team, the Grizz Girls.
Gear Aid Brings Mcnett Tactical Products Into The Fold
Effective immediately, Gear Aid will now have McNett Tactical products in its line of Adventure Tools. Specifically, the use of the “McNett Tactical” name will be discontinued. This rebrand will also introduce new packaging for Camo Form, Op Drops, Microfiber Towels, Gruntline, and Sleep Mask.
