Misfits Gaming Partners With Outerstuff For Esports Apparel Venture
Misfits Gaming has teamed up with Outerstuff LLC, a leading manufacturer of licensed youth sports apparel, to launch a global esports apparel joint venture.
Adidas And Under Armour Recognized At ESPN’s Sports Humanitarian Awards
Adidas won the first Sports Sustainability Leadership Award while Under Armour was named the winner of the Corporate Community Impact Award at the fifth annual Sports Humanitarian Awards presented by ESPN and sponsored by Bristol-Myers Squibb Company.
Under Armour Partners With North Florida
The University of North Florida, based in Jacksonville, FL and UNF Athletics have entered into a new partnership agreement with Under Armour Inc.
Deloitte: Back-To-School Spending Expected To Show Modest Gain
According to Deloitte’s annual “Back-to-School Survey,” back-to-school spending is expected to increase 1.8 percent to $27.8 billion, averaging $519 per student in households buying clothing, supplies, computers, and electronics for children in grades K to 12.
Xenith To Present National Champions Of Women’s Football Alliance With Equipment Grant
The Women’s Football Alliance (WFA) announced that Xenith, the official equipment provider of the WFA, will award the WFA National Champions with a special grant towards equipment for the three winning teams. This will mark the largest grant ever to be given to a women’s football league.
Sergio Tacchini Announces New Ownership
Sergio Tacchini, the sportswear brand founded in 1966 by Italian tennis player Sergio Tacchini, announced new ownership of its brand assets led by entrepreneur Stefano Maroni, Twin Lakes Capital LLC and B. Riley Principal Investments LLC, a subsidiary of B. Riley Financial Inc.
Tender Corp. Acquires Counter Assault
Tender Corporation announced the acquisition of Bushwacker Backpack & Supply, maker of the popular Counter Assault brand of personal-defense products, including the leading bear spray and tools for law enforcement and self-defense.
Wahoo Acquires The Sufferfest
Wahoo, a leader in connected fitness devices, announced its intention to acquire The Sufferfest, the training platform for cyclists, triathletes and other endurance athletes.
American Alpine Club Releases First-Ever State Of Climbing Report
The American Alpine Club, in partnership with more than a dozen supporting organizations, released its first-ever State of Climbing Report, that showed 4.4 percent of all Americans climb indoors.
SC Johnson To Acquire Sun Bum
SC Johnson announced that it has signed an agreement to acquire Sun Bum, a fast-growing brand that makes personal care products including sun protection, hair care and lip care products.
Fanatics Partners With FC Schalke 04
FC Schalke 04, the professional German football club, announced a long term deal with Fanatics.
Ocean State Innovations Appoints President
Ocean State Innovations, a leading textile solutions provider, announced the appointment of Bryan Boulis as president.
OBIT: Athletic Footwear Pioneer Jerry Turner
Jerry Turner, who dramatically transformed the athletic business during his 60-year career, died on Tuesday in Los Angeles, at the age of 84. He led Brooks in the ’60s and ’70s; founded American Sporting Goods, and is credited with inventing the stability running shoe category and bringing EVA to running midsoles.
Firearms Background Checks Climb For Second Straight Month In June
FBI background checks for firearms, as adjusted by the NSSF, were up 3.5 percent in June to 924,054 compared to the June 2018 NSSF-adjusted NICS figure of 892,479.
Helen Of Troy Raises Fiscal 2020 Outlook On Strong Housewares Projection
Helen of Troy Ltd., whose brands include Hydro Flask, on Tuesday raised its fiscal 2020 outlook and now expects consolidated net sales revenue in the range of $1.590 to $1.620 billion. That marks a sales growth of 1.7 percent to 3.6 percent, up from the prior expectation of 1 percent to 3 percent.
