SGB Update Outdoor

Logo Brands Signs 10-Year Licensing Agreement with Utah Utes

The University of Utah is the company’s 35th strategic partnership. Beginning January 1, 2024, Logo Brands and the University of Utah will enter into a 10-year exclusive agreement in the tailgate and inflatables categories.

Sunday Afternoons Appoints New CEO

Patrick Mahaffey joins the family-owned brand with extensive sales, operations and leadership experience. Most recently, Mahaffey held the position of president at Good Life, Inc. He replaces outgoing CEO Sarah Sameh.

Dick’s SG Axes Outlook on Q2 Profit Shortfall, Blames Inventory Shrink

Dick’s Sporting Goods delivered 1.8 percent same-store growth in the second quarter but profits fell well below Wall Street targets due in large part to shrink. The retailer slashed its earnings outlook for the year on the Q2 shortfall and expected margin pressure in the second half and launched a business optimization program that reportedly includes the layoff of 250 corporate employees.

VF Corp. Appoints Chief People Officer

VF Corporation hired Brent Hyder as chief people officer, effective September 5, reporting to president and CEO Bracken Darrell. He will also serve as a member of VF’s executive leadership team.

Pure Fishing Parent Repurchases Distressed Debt

Sycamore Partners, the parent of Pure Fishing, recently repurchased the fishing company’s $255 million second-lien term loan at a significant discount to face value, according to a report from S&P Global Ratings.

Newell Brands’ Debt Downgraded On Weak Outlook

Moody’s downgraded the debt ratings of Newell Brands due to continued pressure on Newell’s business segments and profitability from weaker consumer demand and inventory destocking, which Moody’s anticipates will continue for the remainder of 2023 and into early next year.

Tractor Supply Launches Open Buying Days

Tractor Supply said the Open Buying Days are open to individuals and businesses nationwide. The event seeks to uncover unique products that align with Tractor Supply’s purpose – to help customers as they live Life Out Here.