Peak Ski Company promoted Alex Ford to director of operations. Ford, most recently, was operations manager and has been with the company since its launch In April of 2022.

“To say I’m excited to be a part of Peak and the leadership team would be an understatement,” Ford commented. “I feel proud to call Montana home, with its endless access to the outdoor activities and I am fortunate to be working with a company that holds many of my same values,” said Ford.

Prior to Peak Ski, Ford was operations and production manager at CrossonSki in Tukwilla, WA.

“Alex has been with Peak since some of our earliest stages and has consistently proven himself to be a driven and performance-oriented leader,” said Andy Wirth, co-founder and CEO, Peak Ski Company. “We are constantly seeking to develop and promote from within the company and based on Alex’s commitment and hard work, he has truly earned this promotion. His passion for the mountains and the outdoors is evidence of his embodying Peak’s ethos.”

Peak Ski said “Alex’s diverse background, working in multiple industries and trades, has given him the background and expertise to handle any task he is given. His free time is consumed by staying active, no matter the season. He lives by the motto “work hard, play hard”. Whether skiing the steeps, mountain biking, camping with his dog or even working on his golf game, you can always find him outside enjoying life.”

Images courtesy Peak Ski