SGB Update Outdoor

Keen’s Live Monumental Campaign Hits NYC

Keen will be in New York City June 28-29th to continue its campaign efforts and showcase its Live Monumental documentary film as part of the national Wild & Scenic film festival at the IFC Center in Greenwich Village on Wed. June 29

Lands’ End Appoints Band of New Leadership

Lands’ End appointed several new leadership roles across the company, led with the promotion of Becky Gebhardt to executive vice president and chief marketing officer.

Survey Finds Obstacles to Active Play Persist

The Let’s Play 2016 State of Play Survey, commissioned by Dr Pepper Snapple Group, revealed that only one out of three children participates in daily active play.

Amer Sports Releases Second Corporate Responsibility Report

Amer Sports, which owns the Salomon, Wilson, Atomic, Arc’teryx, Suunto, Precor, Louisville Slugger and other sporting goods brands, released its second annual corporate responsibility report summing up initiatives and results taken in 2015.

Reynolds Hires EU Sales Manager

Reynolds Cycling has hired Alexander Mai as the Sales and Marketing Manager EMEA. Mai brings a long history of European brand management.