Chaos Headwear has expanded into the luxury and specialty boutique market for active fashion with a new “LUX” collection of hybrid sport/fashion designs using blends of cashmere, mohair, merino and silk

The collection will be marketed to both men and women.

To manage this new category, the US sales division has added two specialty experts; Catherine Sullivan of Remembrance Ent. for the western states and Andrew Zager, for east coast sales. Jillian Tock, with the Chaos’ parent company in Montreal now heads up the Canadian distribution for this new boutique specialty division.

Chaos Headwear innovated its Lux sport/fashion collection after responding to consumer demand for fashion and active wear.

With the new East and West sales reps and the in-house support of Jilian Tock, Chaos has established a team to develop and communicate the features of this new line

“This ‘athleisure’ market combined with urban and resort boutiques is a space we have been positioning our LUX collection for over the last two years. Now that the line is matured and demand is up, we can add this dedicated representation to reach new trade shows, new regions and new store accounts,” said US Director of Sales, Gary Supple.

  • Catherine Sullivan, of GRACE, Remembrance Ent. DBA leads a team of thirteen in California. Their territory covers, CA, HI, NM, AZ, NV. GRACE is a boutique style company and has enjoyed over 20 years of success in the Gift and Decorative industry.
  • Andrew Zager and Associates represent Chaos World Beat, Lux and CTR to fashion retailers throughout the USA and to specialty boutique retailers on the East Coast.  Serving shops and retailers from MD to ME, Zager has been in the apparel and accessory industry since 1983.
  • Jill is the newest member of the Tock fleet at Chaos headquarters to join the company. She comes with over 10 years of sales experience in different industries such as fashion, accessories and décor. She has collective knowledge and expertise within these industries that serve to bring the most important components of success to the table with great customer service and product knowledge.