Oofos, the maker of recovery footwear, has partnered with Locally, the online-to-offline shopping platform.

Customers shopping the Oofos site will now be able to utilize Locally’s on-site engagement tools to help guide Oofos.Com visitors through their purchase at a local authorized Oofos retailer.

Oofos’ new Locally-powered Product Locator enables a shopper viewing a specific item to see which nearby store has that exact item in-stock, including the desired color and size. If a given product isn’t in stock nearby, the locator recommends similar styles that are available at retailers in close proximity to the shopper. To ensure the most up-to-date information is available, the Product Locator is powered by retailer inventory feeds updated at least once a day, and for retailers on RICS, in real-time.

“We understand the frustration consumers feel when they follow a dealer locator to a certain store only to find out that the style they wanted is sold out,” said Duncan Finigan, Oofos head of marketing.  “By incorporating Locally’s Product Locator inventory platform into our online product pages, we can now take a step forward in helping consumers find exactly what they want – where and when they want it,” said Finigan.  “Our brand mission is to make yOO feel better, and with Locally, we can make consumers feel better with an enhanced shopping experience on our website. We look forward to more and more retailers joining the Locally platform so that we can make customers in all regions of the country feel better when they come to the Oofos site.”

According to Locally’s Business Development Director, Mark Strella, “Oofos’ implementation of the Locally Product Locator and Dealer Locator enables a seamless omni-channel shopping experience for Oofos.COM visitors and loops in key dealers to Oofos’ online efforts. And, Oofos’ participation unlocks our ‘Locally Pages’ tools for dealers to easily broadcast their in-stock Oofos on their own sites and Facebook Pages. We’re thrilled to be working with Oofos and are looking forward to activating local Oofos inventory across the US and Canada over the coming months.”