SGB Update Outdoor

REI Pulls Plug On Novara Bike Brand, Launches Co-op Cycles
After 23 years, REI pulled the plug on the Novara bike brand and relaunched a private bike label under its Co-op name.

Outdoor Participation Grows, But Number Of Outings Drop
1 million more Americans got outside during the year to recreate, but did so fewer total times. Young adults lead gains.

Sterling Rope Joins Smith College To Develop Performance Test
The life-safety rope, cord and hardware manufacturer will work with Smith College’s Picker Engineering Program to develop a rope performance testing apparatus.
Swanson Russell Promotes Finnegan To VP
Patrick Finnegan worked on several of the company’s big outdoor recreation accounts, including Gerber, Humminbird, Minn Kota, Nebraska Game & Parks Commission and Sig Sauer.

Helly Hansen Joins The Conservation Alliance
The partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces.

Good To-Go Hires Five, Completes Facility Expansion
Good To-Go, a dehydrated meal brand, added five employees and completed a 3,700-square-foot expansion in order to increase capacity and respond to demand.
HippyTree Adds Rocky Mountain Rep
Ryan Gass and his MountainStyle Collective sales agency will service Utah and Wyoming region for the for the surf and climbing apparel brand.
Duca Del Cosma Acquired By Hi-Tec Owner
The originally Italian golf brand, created in 2007 by Baldovino Mattiazzo, has recently been acquired by shoe entrepreneur Frank Van Wezel, owner of sport shoe brands Hi-Tec, Magnum, Interceptor and 50 Peaks.
Eagle Creek Employee Recognized By VF Corp. For Volunteer Work
Travel outfitter Eagle Creek employee Kristie Focht has been named to the VF 100 for her commitment to volunteering and fostering a love of service within the community.
Skip Yowell Future Leadership Academy Accepting Applications
Applications for the Outdoor Industry Association (OIA) 2017 Skip Yowell Future Leadership Academy are now being accepted.
Guru Names Sam Dodge Global Business Manager
Dodge, who was previously the senior sales manager for Guru, will be responsible for managing the company’s direction.
National Public Lands And USACE Waive Day Use Fees
The U.S. Army Corps of Engineers (USACE) will waive day use fees normally charged at boat launch ramps and swimming beaches at its recreation areas nationwide in recognition of National Public Lands Day on Saturday, September 24. The waiver does not apply to camping and camping-related services, or fees for specialized facilities such as group […]
Vista Outdoor Head Joins NSSF Board
Vista Outdoor’s recently named President of Shooting Sports, Robert J. Keller, joined the National Shooting Sports Foundation (NSSF) Board of Governors.
Turtle Fur Donates More Than $4,000 To NPCA
The Vermont-based headwear and accessory company collaborated with the NPCA on a multi-use tubular neck product, with all proceeds being donated to the NPCA.
Chaco Partners With National Park Foundation
The outdoor footwear brand made a $50,000 donation to fund the Foundation’s education, preservation and conservation initiatives across the National Park System.