SGB Update Outdoor
Buff Inc. Renews BibRave Partnership
In 2017 Buff will once again serve as the official headwear sponsor of the BibRave Pros — BibRave’s network of running bloggers and ambassadors.
Klean Kanteen Expands Sales Team
Elliott Nolan joins as the outdoor channel manager, while Mike Felix of Midcoast Outdoor Sales will take over sales in the southern mid-west territory.
Backbone Media Bolsters PR Team
Backbone Media, a leading active lifestyle agency, added Christine Carter and Doug Stuart to its team.
U.S. Alpine Ski Team Names Members For 2017 Season
The 50 athletes will receive program support, access to the USSA Center of Excellence, coaching, sport science, sports medicine, high performance staff and education opportunities.
Sitka Gear Names Communications Agency Of Record
Backbone Media will provide public relations efforts and media planning for the Montana-based performance hunting gear company.
Sport Climbing Added To 2018 Youth Olympic Games
The event will be a combined event of the three disciplines (bouldering, lead, speed) for both males and females.
Mountain Equipment, Bridgedale And Hilly Distributor Hires KGPR
Effective immediately, KGPR will engage an integrated approach to brand communications to support consumer awareness for all three OSC brands within the outdoor and lifestyle marketplace.
VF Corp.’s International Chief To Retire
Karl Heinz Salzburger, vice president and group president, VF International, will retire at the end of 2017. Aidan O’Meara, who currently runs the Asia-Pacific region, will assume the role in April 2017.
Toad&Co Promotes Nina Brito To Dealer Sales Manager
Brito brings 15 years of sales experience, having moved from the retail floor to retail management to buying.
L Catterton Invests In Pinarello Holding
Fausto Pinarello maintains a minority – although significant – stake.
T-H Marine Acquires Wave Away Screen Cleaner Rights
T-H Marine gains exclusive global rights to manufacture and distribute the Wave Away Sonar and GPS Screen Cleaner product line. Financial terms of the deal were not disclosed.
USA Cycling Updates Policy For 2017
One of the most noticeable changes members will see is tiered Race and Ride Membership models, which offer more options to choose from.
Genesco To Sell SureGrip To Shoes For Crews
SureGrip markets occupational footwear under a portfolio of brands including New Balance, Caterpillar, Dockers, Lila, Merrell, Aerosoles, Crocs, DC Shoes, Johnston & Murphy and Keuka.
North Face Names Winner Of The Never Stop Exploring Award
Baton Rouge-based Varsity Sports was selected for its commitment to the community and inspiring a healthy lifestyle for children and families.
Keen Hires Supply Chain Chief
Jens Christian Meier, formerly at Ecco, will manage and implement best practices for Keen’s value supply chain spanning from raw materials to the delivery of finished products.
