SGB Update Outdoor

OluKai Hires Groundswell Public Relations

OluKai, the Hawaiian-inspired lifestyle brand featuring shoes, sandals and boots, has partnered with Groundswell PR. Groundswell PR will lead OluKai’s day-t.o-day media relations

GoPure Pod Joins 1% For The Planet

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved nonprofit environmental organizations in the network.

Garmin Sees Robust Growth In Outdoor And Fitness In Q4

Garmin Ltd. reported fourth-quarter earnings on an adjusted basis were slightly down but well above Wall Street estimates. Strong double-digit growth was seen in its outdoor, fitness and marine segments.

Wolverine Reports Q4 Loss

Wolverine World Wide Inc. reported a loss of $1.9 million, or 2 cent a share, in the fourth quarter, against earnings of $11.6 million, or 12 cents, a year ago. Adjusted earnings on a currency-neutral basis were slightly above year-ago levels and Wall Street’s target.

Patagonia Launches ‘Defend Utah’s Public Lands’ Campaign

Patagonia launched a campaign urging residents of Utah to call Utah Governor Gary Herbert to “keep public lands in public hands” and retract his call for the Trump administration to rescind the Bears Ears National Monument.

Cherokee Global Brands Appoints Two Board Members

Carol Baiocchi was formerly senior vice president, footwear for Kohl’s while Carol Baiocchi was most recently CEO of Portero Luxury and is a former president of Champion Athletic.

Boa Technology Launches New Brand Identity

The updated branding will debut across a newly launched consumer-focused website, and will be featured in consumer and trade advertising beginning next month.