Club Ride Apparel, a Sun Valley-based creator of casual-performance cycling apparel, unveiled its Tees for Trails program.

Every year, starting in May and running through September, the company will donate 50 percent of sales from their Tees For Trails (TFT) t-shirt line purchased on to non-profit organizations around the country that promote trail advocacy.

“Biking trails offer up the unique opportunity to get deep into the outdoors and explore nature. Being able to support trail builders and organizations like the VMBA, MORE and SVBC who make these excursions possible is a way we can say thank you to our community and protect the trails for future generations,” said Josh Fonner, director of sales at Club Ride Apparel.

Launching with the Vermont Mountain Bike Associations (VMBA), the Mid-Atlantic Off Road Enthusiasts (MORE) and the Shenandoah Valley Bicycle Coalition (SVBC) as inaugural partners, the brand is looking to grow the program to include partner organizations in every state where the funds from Tees for Trails will go toward trail planning, building and maintenance.

“Club Ride Apparel was founded around the belief that anyone should be able to get in the saddle and go for a ride, whether it’s from the office, the bar or just when inspiration strikes. We live to ride and want to invest back into the biking community, a group who inspires our brand on the daily,” said Mike Herlinger, founder and CEO at Club Ride Apparel.

Photo courtesy Club Ride Apparel