SGB Update Outdoor
The Conservation Alliance Awards Grants To Support Public Lands Rallies
The public lands celebrations will take place on July 27, the same day as the outdoor industry’s “This Land is Our Land March For Public Lands” in Salt Lake City, UT.
Timbuk2 To Open Flagship Store in Brooklyn
The San Francisco-based pioneer of the messenger bag is opening a flagship store in Brooklyn on Thursday, June 29, 2017.
Silva Sweden AB Acquires Trademark From Johnson Outdoors
Johnson Outdoors Inc. announced that in cooperation with Silva Sweden AB the two companies have come to terms for Silva Sweden AB to acquire the Silva trademark rights in North America.
Pret Names Steve Bellefeuille President And CEO
Steve Bellefeuille was hired to replace founding President and CEO Darryl English. English remains an owner and member of the Pret Board of Directors.
Fishpond Appoints Russell Miller As Marketing Director
Miller had been working in the marketing department with Sage and RIO at Far Bank Enterprises in Bainbridge Island, WA for the past five years.
First-Ever Giro Poacher’s Pipe Draws Riders To Mammoth Mountain
Held at Mammoth Mountain, Giro recently held the first-ever Poacher’s Pipe Afterhours Session, where local riders were invited to come “poach” Giro’s exclusive pro-team photoshoot setup and showcase their skills alongside some of snowboarding’s best riders, while documenting the session with top level pro photographers and videographers.
Utah Ski Areas Set All-Time Skier Visit Record During 2016/17 Season
Ski Utah announced a historical skier visit number, with a total of 4.58 million skier days, up 2.85 percent from the previous record of 4,457,575 during the 2015/16 season. This year’s number represents an 8.35 percent increase vs. Utah’s five-year average of 4,23 million.
Revenues Keep Revving Up At Western Mountain Resorts This Summer
While aggregated occupancy at mountain resorts is up a scant 0.6 percent for the summer months of May through October based on bookings made through May 31, aggregated revenue for the same time period is up a robust 9.3 percent compared to the same time last year.
Brooks-Range Mountaineering Names South Central U.S. Sales Rep
The manufacturer of outdoor equipment hired John Swartz as regional sales rep in New Mexico, Texas, Arizona, Oklahoma, Louisiana, Kansas and Missouri.
Swiftwater Rescue: A Vital Skill For All Paddlers
“Many tragedies that have happened on the water could have been prevented with basic swiftwater rescue techniques,” said rafting outfitter Ryan Snodgrass. “This is why it is important for professionals in the river outfitter industry to be fluent in these skills.”
American Whitewater Appeals New River Dries Prescriptions
The state’s regulations would restore an average of only three to four days of flows sufficient for paddling as mitigation for the over 240 days lost to hydropower operations.
Sport Chek Features Store Associates In Ads
Sport Chek is putting real employees in its marketing to focus more on its staff’s expertise and the in-store experience.
Leki Partners With The CamelBak Pursuit Series
Leki signed on as trekking pole partner and will offer clinics and hands-on experience for those who are interested in the benefits of using poles on the trails.
All Good Becomes Sunscreen Partner Of Surfrider Foundation’s Five Hawaii Chapters
All Good, a manufacturer of organic skincare and reef-friendly sunscreens, partnered with all five of the Surfrider Foundation’s Hawai’i Chapters.
Life Is Good Makes Two Additions To Executive Leadership Team
Life is Good has named consumer marketing veteran Karen Lyon as vice president of marketing and licensing executive Linne Kimball as vice president of strategic partnerships.
