Eagle Creek partnered with Farther North Sales as representatives for the Upper Midwest, including the ND, SD, NE, MN, IA, MO, WI and IL sales territories, effective immediately.

Managing one of the larger territories for Eagle Creek, Farther North Sales will leverage over two decades in sales, with a focus on outdoor for the past 10 years. Located in Orangeville, IL, Principle John Horsnell also represents HydraPak, Kokatat and Sporthill.

“We are super excited to have Farther North join our elite sales team,” noted Tim McGuire, senior national sales manager at Eagle Creek. “John has the kind of experience we’re looking for, crossing categories and retailers. We look forward to working with John to strengthen our core business, as well as seeking out new opportunities as the brand presence grows.

“I couldn’t be more excited to work with Eagle Creek,” said Horsnell. “I have been a fan of the brand since my early days at Midwest Mountaineering, selling Eagle creek products at retail. That’s was 30 years ago and the products and innovation only get better.”