SGB Update Outdoor
Academy Sports Opens Stores In Shreveport And Madison
Academy Sports + Outdoors opened new stores in Shreveport, LA and Madison, MS.

Camping Popularity Grows With Addition Of 6 Million New North American Campers Since 2014
More than 6 million new North American households have adopted the camping lifestyle since 2014, with the number of campers who camp three times or more each year – the most avid group of campers – having increased by 64 percent, according to the results of the 2018 North American Camping Report by KOA.
Zumiez’s March Comps Climb 12.6 Percent
Zumiez Inc. announced, that total net sales for the five-week period ended April 7, 2018 increased 14.7 percent to $82.3 million, compared to $71.7 million for the five-week period ended April 1, 2017.

Dutch Solar Products Company WakaWaka Goes Public
WakaWaka – which improves access to light and power for a person living off the grid whenever a consumer buys a solar light or power bank – is the first European B Corporation with public offering.
LifeStraw Names Adam Janecka Head Of Retail Sales
Sales veteran of 20-plus years to drive international growth for filtration and purification products company.
Bigtruck Adds Outside Directors, Elects Chairman
Bigtruck, the headwear specialist, has expanded the company’s board of directors to include two new outside directors, bringing industry experience and perspective to the brand.
Columbia Sportswear To Acquire Remaining Interest In China Joint Venture
Columbia Sportswear Company announced the intent to acquire the remaining 40 percent interest in Columbia Sportswear Commercial (Shanghai) Company, the joint venture that the company currently operates in China with Swire Resources Limited, a subsidiary of Swire Pacific Limited.

University Of Washington Switches From Nike To Adidas
University of Washington athletic officials announced plans for a 10-year agreement to make Adidas the official athletic footwear and apparel partner of the Huskies through June of 2029. The university had been wearing Nike for 20 years.
Canada Goose Files $1.25B Preliminary Base Shelf Prospectus
Canada Goose Holdings Inc. has filed a preliminary short form, base shelf prospectus with the securities regulatory authorities in each of the provinces and territories of Canada.

Nike Slips, Adidas Gains In Piper Jaffray’s Teen Survey
According to Piper Jaffray Companies’ 35th semi-annual Taking Stock With Teens survey, Nike dominated teen spending among brands but saw some eroding mindshare. Adidas climbed further, hitting a new peak in mindshare.

Adidas Partners With Lean In To Promote Equal Pay For Women
Lining up with Equal Pay Day held on April 10, Adidas and sister brand, Reebok, are partnering with Lean In, the movement founded by Facebook chief operating officer Sheryl Sandberg to encourage gender equality in the workplace and support equal pay.

Dick’s To Open Stores in Waco And North Little Rock
Dick’s Sporting Goods will be opening two new Dick’s Sporting Goods stores in April in Waco, TX and North Little Rock, AR.
Paddlesports Retailer Again Names Rapid Media Official Media Partner
Paddlesports Retailer has again partnered with Rapid Media as the official media partner of the 2018 show in Oklahoma City, OK. New for 2018 will be the Paddling Magazine Product and Industry Awards held the evening of Wednesday, Aug. 29, of Paddlesports Retailer.
GearLab Names What’s Up Public Relations As Agency Of Record
Taipei, Taiwan-based paddle and accessories designer GearLab Outdoor has named Denver, CO-based What’s Up Public Relations the company’s agency of record.

Camber Outdoors Welcomes 15 new Corporate Partners In Q1
New 2018 Corporate Partners include Clif Bar, Cotopaxi, Evo, Hoka One One, GoLite 2.0, Native Eyewear, Notogroup, Prana, Santa Cruz Bicycles, Sanuk, Scarpa, Spyder, Teva, Waypoint Outdoor and Yeti Coolers.