Fly-fishing equipment company Tenkara USA has named industry veteran Patrick Stratton CEO. He will join Daniel Galhardo on the senior management team.
Stratton has held senior management positions at The North Face, REI and Mountain Equipment Co-op, among others. His experience will help Tenkara USA build momentum and grow the brand as it works to expand sales and dealer networks to grow fly fishing’s audience.
“Patrick’s product management and entrepreneurial experience are a perfect match to help take Tenkara USA to the next level, where we can continue to provide the best product to an ever-growing audience of people who spend time outdoors and may want to add fly-fishing to their list of preferred activities,” said Galhardo, Tenkara USA’s founder and chairman.
“I’ve known Daniel for a long time, and have envied his ability to communicate the technique and simplicity of the sport,” Stratton said. “I see many opportunities for the brand and the sport, and I look forward to being able to introduce Tenkara USA to new audiences while maintaining a strong connection with our existing customers and ensuring we tackle the challenges faced by a growing brand.”
Galhardo will focus on product development and storytelling, and will work closely with Stratton and the rest of the Tenkara USA team to continue pushing forward their mission to “enable people to enjoy the benefits of tenkara by sharing the philosophies of simplicity, open-mindedness and caring for the environment while providing the best tenkara information, gear and service.”