SGB Update Outdoor
Nike Slips, Adidas Gains In Piper Jaffray’s Teen Survey
According to Piper Jaffray Companies’ 35th semi-annual Taking Stock With Teens survey, Nike dominated teen spending among brands but saw some eroding mindshare. Adidas climbed further, hitting a new peak in mindshare.
Adidas Partners With Lean In To Promote Equal Pay For Women
Lining up with Equal Pay Day held on April 10, Adidas and sister brand, Reebok, are partnering with Lean In, the movement founded by Facebook chief operating officer Sheryl Sandberg to encourage gender equality in the workplace and support equal pay.
Dick’s To Open Stores in Waco And North Little Rock
Dick’s Sporting Goods will be opening two new Dick’s Sporting Goods stores in April in Waco, TX and North Little Rock, AR.
Paddlesports Retailer Again Names Rapid Media Official Media Partner
Paddlesports Retailer has again partnered with Rapid Media as the official media partner of the 2018 show in Oklahoma City, OK. New for 2018 will be the Paddling Magazine Product and Industry Awards held the evening of Wednesday, Aug. 29, of Paddlesports Retailer.
GearLab Names What’s Up Public Relations As Agency Of Record
Taipei, Taiwan-based paddle and accessories designer GearLab Outdoor has named Denver, CO-based What’s Up Public Relations the company’s agency of record.
Camber Outdoors Welcomes 15 new Corporate Partners In Q1
New 2018 Corporate Partners include Clif Bar, Cotopaxi, Evo, Hoka One One, GoLite 2.0, Native Eyewear, Notogroup, Prana, Santa Cruz Bicycles, Sanuk, Scarpa, Spyder, Teva, Waypoint Outdoor and Yeti Coolers.
Cairn Names Backbone Media PR Agency Of Record
Cairn, the Bend, OR-based outdoor gear subscription box company, has hired Backbone Media, a firm that has offices in Carbondale and Denver, CO, to manage the company’s communications strategy and public relations.
Zamst Announces New President Yosuke Suzuki
Zamst U.S., a brand of the Nippon Sigmax Group, officially announced a senior leadership change.
Gander Outdoors Sets Grand Opening For Cicero, NY
The 65,000-square-foot store will be one of five Gander Outdoors retail locations in New York.
Adidas Outdoor Opens New Office In Golden, CO
Adidas Outdoor announced the opening of a new office in the American Mountaineering Center in Golden, CO that will serve as a Rocky Mountain area showroom and center for key sales operations.
Billabong’s Merger With Boardriders Approved By Court
Billabong International Limited announced that the Federal Court of Australia confirmed its sale to Boardriders.
Good To-Go Recognized By U.S. Small Business Administration
The U.S. Small Business Administration announced that Jennifer Scism, CEO, and David Koorits, COO, of Good To-Go in Kittery, ME have been selected to receive the U.S. Small Business Administration’s 2018 Small Business Manufacturer of the Year Award for Maine.
REI Sets New Sustainability Standards For Suppliers
To elevate sustainability across the outdoor and retail industries, REI Co-op debuted product sustainability standards that apply to each of the more than 1,000 brands sold at the co-op.
REI Posts Record Sales In 2017
REI, celebrating its 80th year, reported sales of $2.62 billion in 2017, a gain of 2.3 percent from $2.56 billion in 2016. The co-op also welcomed nearly 1 million new members and reinvested nearly 70 percent of profits into outdoor communities in 2017.
Canadian Tire Introduces Triangle Rewards
Later this spring, Canadian Tire, the parent of Sport Chek, will evolve the company’s iconic loyalty program, Canadian Tire Money, with the introduction of Triangle Rewards.
