Eagle Creek has announced a new partnership with Adams Outdoor Sales as representatives for the Great Lakes East territory, including MI, IN, OH and KY, effective immediately.

Managing one of the larger territories for Eagle Creek, Adams Outdoor Sales will leverage nearly a decade in outdoor sales and customer service. Located in Owosso, MI, the company’s principles, Lauren and Jake Adams, also represent Lolë, Free Fly Apparel, HydraPak and Odd Molly.

“We are really excited to have Adams Outdoors join our sales force, bringing positive energy and stylish pants to our elite team,” said Jeff Sermak, sales manager, North America, Eagle Creek. “Not only do these guys have incredible dance moves, but they have the kind of experience we’re looking for, with a new outlook for some of our most time-honored clients. We look forward to working with Lauren and Jake to strengthen our core business, as well as seeking out new opportunities as the brand presence grows.”

“We are so excited to be able to offer our partners the highest quality travel gear with Eagle Creek,” said Lauren Adams. “The quality and thoughtfulness of the product speaks for itself, and it is a brand that we both believe in and stand behind. Also, it goes without saying, the people at Eagle Creek are top of the line. We’re also both very passionate about conservation and our planet, which ties in well with the brands we represent.”