Columbia Sportswear has named Chris Adamek, who has been consulting with Columbia since January 2018, as vice president, chief of staff for the Columbia brand.

In this new role, Adamek will report to Joe Boyle, executive vice president and Columbia brand president, and will work closely with other senior leaders throughout the business to help define and execute the top strategic initiatives for the Columbia brand.

“With over 20 years of management consulting experience, Chris brings a wealth of strategic knowledge to Columbia. Additionally, he is already familiar with our business, having consulted for Columbia on several projects in recent years,” Boyle  said. “I look forward to Chris’ contributions as we continue to grow and evolve the Columbia brand around the globe.”

Most recently, Adamek served as vice president for the Pacific region at the global consulting agency, North Highland, where he led the retail and consumer goods practice and worked with a number of clients including Starbucks, TaylorMade Golf, Nike, T-Mobile and DreamWorks Animation.

Photo courtesy Columbia Sportswear