SGB Update Outdoor

Big Rock Sports Issues Hurricane Florence Update

Big Rock Sports, headquartered in Graham, NC, sent out an e-mail to its partners indicating that the company’s headquarters escaped damage from Hurricane Florence, its office in Morehead City experienced minor damage, and Hamlet Distribution Center (RC) opened with a small crew on Monday and expects to “be back to full speed within the next couple of days.”

Columbia Sportswear Appoints Dean Rurak SVP Of North America Sales

Columbia Sportswear Co. on Monday announced the following management changes within the company’s North America Sales team. Dean Rurak, Columbia’s vice president of U.S. apparel sales, has been appointed senior vice president of North America sales for the Columbia brand, replacing Joe Craig.

City Paddle Festival NYC Experiences Huge Turnout

City Paddle Festivals, a participatory three-stop Standup Paddleboard experience and celebration that connects some of the world’s most high profile cities (London, New York, Paris), hosted a massive number of fans and athletes for a day of SUP experiences, live music and a New York SUP Open, the second stop of the APP World Tour.

Little Bellas Launches Ambassador Program

Little Bellas on Monday announced a new partnership with 16 female ambassadors to help grow the mission of empowering girls through sport. Through communication and participation in the Little Bellas’ programs, these inspirational ambassadors will be instrumental in achieving programming in 25 states and 60 programs by 2022.

Beeline Bikes Extends Service Platform to IBDs

Beeline and parent company Accell North America announced that the Powered by Beeline platform will become available to any independent bicycle dealer (IBD) to support revenue growth, drive innovation and improve customer acquisition and retention.

Burton Names Sarah Crockett Chief Marketing Officer

Burton has announced Sarah Crockett as the company’s new chief marketing officer. Formerly the VP of integrated marketing and community engagement at REI, Crockett will now oversee all facets of Burton global marketing for the snowboard company.

Implus Announces Interex Industries As Canadian Distributor For Stabil

Implus, the provider of athletic, fitness and outdoor accessories, announced a strategic partnership with Interex Industries Inc. to distribute Stabil performance footwear traction products across all Canadian territories for the independent retail and safety, and industrial markets.

Rudy Project North America Consolidates Offices In San Clemente

Rudy Project North America, exclusive distributors of Italian-made eyewear, helmets, prescription solutions and endurance sports gear, have announced they are consolidating their marketing, graphic design and public relations departments, which currently operate out of their Denver office, at their headquarters in San Clemente, CA.

Bravo Sports Appoints SVP Of Bike Specialty

Bravo Sports Corp. announced that Pat Hus, former show director of Interbike International Expo, has joined the company as the senior vice president of Bravo’s Specialty Bike division. In his new position, Hus will oversee Nutcase Helmets, SixSixOne and Pro-Tec bike.

Cherokee Global Brands Revenues Dip 10 Percent in Q2

Cherokee Global Brands on Thursday reported revenues were down 10 percent for the second quarter reflecting the continuing transition from the company’s direct-to-retail licenses in the United States to wholesale licenses.