SGB Update Outdoor
Rudy Project North America Consolidates Offices In San Clemente
Rudy Project North America, exclusive distributors of Italian-made eyewear, helmets, prescription solutions and endurance sports gear, have announced they are consolidating their marketing, graphic design and public relations departments, which currently operate out of their Denver office, at their headquarters in San Clemente, CA.
U.S. Bicycling Hall Of Fame Announces Four 2018 Inductees
The inductees are Jennie Reed (Modern Road & Track Competitor), Eric Rupe (Off-Road Competitor), Jerry Ash (Veteran Road & Track Competitor) and Richard DeGarmo (Contributor to the Sport).
Bravo Sports Appoints SVP Of Bike Specialty
Bravo Sports Corp. announced that Pat Hus, former show director of Interbike International Expo, has joined the company as the senior vice president of Bravo’s Specialty Bike division. In his new position, Hus will oversee Nutcase Helmets, SixSixOne and Pro-Tec bike.
Jackson Hole Mountain Resort To Host Teton Gravity Research World Premiere and FarOutFest
Jackson Hole Mountain Resort (JHMR) has partnered with Teton Gravity Research (TGR) to host “FarOutFest” this Saturday, September 15.
Cherokee Global Brands Revenues Dip 10 Percent in Q2
Cherokee Global Brands on Thursday reported revenues were down 10 percent for the second quarter reflecting the continuing transition from the company’s direct-to-retail licenses in the United States to wholesale licenses.
Helinox Selects In-Sport Fashions As Exclusive Canadian Distributor
Helinox, a designer of collapsible chairs, tables, cots and accessories for the outdoors, has announced a new partnership with In-Sport Fashions Inc. for sales and distribution in Canada.
Upventur Completes Yonder Acquisition, Expansion In Outdoor Market
Upventur on Thursday announced the completion of the company’s acquisition and integration strategy of Yonder, an outdoor adventure social media mobile app and company.
ElliptiGO Reaches 25,000 Unit Milestone
ElliptiGO Inc., the pioneer and leader in stand-up cycling, announced that 25,000 of the company’s bikes are now on the road.
Chaos Headwear Adds Rep Agency
Chaos Headwear added the Baratti Marketing Group Inc. to the company’s U.S. national sales team.
Dæhlie Teams Up With Verde Brand Communications
Dæhlie, the leading Nordic apparel company in Scandinavia, hired Verde Brand Communications as the company’s agency of record for integrated media relations and brand communications.
Nite Ize Secures New Global Distribution Headquarters
Nite Ize has secured one of the last available 160,000-square-foot warehouses in Boulder County to serve as the company’s new global distribution headquarters to support growth.
Croakies Signs Tyler Eifert
Croakies, the original manufacturer of industry-leading outdoor retention products, announced the company has expanded the company’s relationship with all-pro tight end and serial outdoorsman Tyler Eifert.
Thermacell Partners With Outtech
Thermacell Repellents Inc. announced a new partnership with Outtech Inc. Based in Aurora, OH, Outtech is the premier sales and marketing agency in the outdoor and sporting goods industry. Effective September 1, Outtech is representing Thermacell’s Mosquito and Tick products across the United States, including Alaska and Hawaii.
Prana Partners With Jam Collective
Prana, which is owned by Columbia Sportswear, named Jam Collective as the company’s public relations agency of record.
Peak Resorts Misses On Q1 Revenue & Income
Peak Resorts Inc., which operates a number of U.S. ski resorts, on Tuesday reported a loss for the first quarter ended July 31 of $11.8 million, or (87) cents per share, missing analysts’ estimates by 4 cents. The company’s revenue of $7 million fell short of Wall Street expectations by $0.6 million.
