SGB Update Outdoor
Response to Walmart: Grassroots Outdoor Alliance Pens Open Letter
In an open letter to the outdoor industry, Grassroots Outdoor Alliance president, Rich Hill, addressed the organization’s concerns about the launch of Walmart’s premium outdoor platform. Hill called on the industry to “communicate openly, work together and resist the easy temptations of short-term thinking.”
OIA Reacts To Tariff News
Rich Harper of the Outdoor Industry Association issued a statement regarding President Trump’s decision to impose $200 billion in tariffs on Chinese imports.
REI Co-Op To Open Store In Vernon Hills, IL
Outdoor co-op REI will be officially open for business in Vernon Hills, IL, on September 28 in the Mellody Farm shopping center at 901 North Milwaukee Avenue.
VF Corp. Selects Denver’s Lower Downtown District For New Global Headquarters
VF Corp. on Tuesday announced that the company has selected 1551 Wewatta Street in Denver’s Lower Downtown (LoDo) district for the company’s new global headquarters.
The North Face Launches “New Explorers” Campaign
The North Face launched a global campaign “to inspire the spirit of curiosity and enable a generation of new explorers through an expanded definition of exploration as a state of mind.” The campaign includes rapper/producer Pi’erre Bourne, snowboarder Jess Kimura, filmmaker Jimmy Chin and activist Mikhail Martin.
Governor Brown Vetoes Key Outdoor Recreation Legislation
Governor Jerry Brown on Monday vetoed a bill to create the Office of Sustainable Outdoor Recreation in California, a bill which passed through the California legislature with overwhelming bipartisan support.
Big Rock Sports Issues Hurricane Florence Update
Big Rock Sports, headquartered in Graham, NC, sent out an e-mail to its partners indicating that the company’s headquarters escaped damage from Hurricane Florence, its office in Morehead City experienced minor damage, and Hamlet Distribution Center (RC) opened with a small crew on Monday and expects to “be back to full speed within the next couple of days.”
Columbia Sportswear Appoints Dean Rurak SVP Of North America Sales
Columbia Sportswear Co. on Monday announced the following management changes within the company’s North America Sales team. Dean Rurak, Columbia’s vice president of U.S. apparel sales, has been appointed senior vice president of North America sales for the Columbia brand, replacing Joe Craig.
City Paddle Festival NYC Experiences Huge Turnout
City Paddle Festivals, a participatory three-stop Standup Paddleboard experience and celebration that connects some of the world’s most high profile cities (London, New York, Paris), hosted a massive number of fans and athletes for a day of SUP experiences, live music and a New York SUP Open, the second stop of the APP World Tour.
Winter Bookings Coming On Strong At Western Mountain Destinations
Although wildfires and smoke plagued many western states in July and August, as of Aug. 31, there has been very little negative impact on western mountain destinations.
Little Bellas Launches Ambassador Program
Little Bellas on Monday announced a new partnership with 16 female ambassadors to help grow the mission of empowering girls through sport. Through communication and participation in the Little Bellas’ programs, these inspirational ambassadors will be instrumental in achieving programming in 25 states and 60 programs by 2022.
Beeline Bikes Extends Service Platform to IBDs
Beeline and parent company Accell North America announced that the Powered by Beeline platform will become available to any independent bicycle dealer (IBD) to support revenue growth, drive innovation and improve customer acquisition and retention.
Burton Names Sarah Crockett Chief Marketing Officer
Burton has announced Sarah Crockett as the company’s new chief marketing officer. Formerly the VP of integrated marketing and community engagement at REI, Crockett will now oversee all facets of Burton global marketing for the snowboard company.
Implus Announces Interex Industries As Canadian Distributor For Stabil
Implus, the provider of athletic, fitness and outdoor accessories, announced a strategic partnership with Interex Industries Inc. to distribute Stabil performance footwear traction products across all Canadian territories for the independent retail and safety, and industrial markets.
Lizard Skins Announces First-Ever Outdoor Trail Grant Program
Lizard Skins launched the company’s first-ever trail grant program to begin the first day of Interbike 2018. The Lizard Skins Outdoor Trail Grant will award three $1,500 grants to Lizard Skins direct dealers.
