SGB Update Outdoor
Amazon Sees Record Holiday Sales
Amazon announced a “record-breaking holiday season” with athleisure cited as a “top trend” and Nike, Adidas, Carhartt and Champion landing on its top-sellers list.
States Scramble To Keep National Parks Open
A number of parks are digging into their own treasuries to keep their federal properties, including national parks, open and maintained during the partial government shutdown, according to reports. The shutdown, which began on Saturday, affected national parks unevenly, some still accessible with bare-bones staffing levels, some operating with money from states or charitable groups and others locked off.
Boot Barn Acquires Naming Rights To Colorado Springs Music Venue
Boot Barn has acquired the naming rights to the Bourbon Brothers Presents, LLC, Colorado Springs’ mid-size live music venue and event center.
Hillsound Equipment Expands Ambassador Team
Hillsound Equipment, a leading producer of winter traction equipment and gaiters for outdoor enthusiasts, announced the addition of nine athletes and active lifestyle ambassadors to its lineup.
Smartwool Honored By Big City Mountaineers
Big City Mountaineers (BCM), a leading provider of transformational wilderness experiences for under-resourced youth, has honored Smartwool as its Corporate Partner of the Year. Smartwool’s contributions enable BCM to send more youth participants into the backcountry, as well as provide quality camping apparel for overnight trips.
Headspin Outdoors Seeks Sales Reps
Headspin, a new convertible lighting solution for the outdoors, seeking new partnerships with sales representatives across the country.
Dynastar/Lange Partners With Freeride World Tour
The 2019 Freeride World Tour (FWT) will feature new partners, Dynastar and Lange while continuing its collaboration with Fieberbrunn, Audi, Alpina, GoPro, SunGod and Whitefrontier
Wilderness Society Responds To Government Shutdown
According to a statement by Jonathan Asher, government relations manager, Conservation Funding, Wilderness Society, “A shutdown of the EPA and public lands agencies would put people at risk and imperil the hundreds of millions of acres managed by federal agencies for the American people.”
SOS Outreach Celebrates 25th Anniversary
Earlier this week, SOS Outreach celebrated a major organizational milestone with youth participants, families, founders, corporate partners, staff, board members and community supporters.
Probar Signs On as Official Energy Bar And Energy Chew Partner Of U.S. Ski & Snowboard
U.S. Ski & Snowboard and Probar announced their global partnership, making Probar the official Protein Bar, Nutrition Bar, Energy Bar, Energy Chew and Nut Butter of U.S. Ski & Snowboard.
Unifi’s CFO Resigns
Unifi Inc. said in a regulatory filing that Jeffrey C. Ackerman, the company’s executive vice president and chief financial officer, resigned on December 20. The exit was made by mutual agreement.
REI Co-op To Open First Experience Center In New Hampshire In Fall 2019
REI Co-op is opening its first location in New Hampshire. In addition to being the first store in-state, the nearly 25,000 square-foot space at Settlers Crossing will also be the co-op’s first-ever outdoor experience center.
Gear.com Launches “Lego Skier Bro” Marketing Campaign
Gear.com, a key player in the specialty outdoor retail market, on Thursday unveiled a marketing campaign around an “official partnership” with Lego Skier Bro, Aspen’s best, smallest skier.
Bookings Increase At Western Mountain Resorts
According to DestiMetrics monthly Market Briefing released Wednesday by Inntopia, as of November 30, aggregated bookings made during the month of November for arrivals from November through April are up 12.8 percent compared to the same time last year.
Oakley Becomes A UCI Mountain Bike Official Partner
The Union Cycliste Internationale (UCI) and Oakley announced a two-year partnership starting in 2019.
