Kate’s Real Food, producers of wholesome, hand-rolled energy bars made from organic ingredients, announced that company sales manager, Matt O’Rell, has been promoted to the position of EVP of sales.

“Matt’s enthusiasm for Kate’s Real Food and his sales expertise has helped fuel Kate’s recent growth,” said Kate Schade, founder of Kate’s Real Food. “We feel fortunate to have such a capable and driven member on our team and believe Matt is the ideal candidate to take Kate’s to new heights.”

O’Rell brings a wealth of knowledge and experience to his role on the Kate’s Real Food team. He holds a degree in International Business with previous experience as Sales and Operations at Red Idea Partners, and Food Service Sales Manager at Rowdy Mermaid Kombucha.

O’Rell will continue to grow Kate’s Real Food presence in Outdoor Retail, Specialty & Natural Grocery, and E-Commerce markets. He will also continue to lead key account management, sales strategy, and execution.

“I am excited about this next season of growth,” said O’Rell. “Our team is motivated to take on new opportunities in sales and customer experience, and we are able to stay focused on growing our business in all the right areas. Kate’s has already created a special culture that I plan on continuing to grow and promote within our sales team.”

Kate’s Real Food, based in Victor, ID, is known for its energy bars made with all-natural ingredients.