SGB Update Outdoor

All Good Appoints CFO

All Good, the ethically-made body care and mineral sunscreen brand, welcomed Susan Conner-Steeb as its chief financial officer. 

Mavic Acquired By French Investment Group

Mavic, the French cycling components and accessories brand that was placed into receivership in May, has reportedly been acquired by the French investment group Bourrelier.

Nike Marketing Exec Joins Timberland

Timberland named Drieke Leenknegt vice president, global marketing. She was most recently Global VP of Influencer Marketing & Collaborations at Nike.

Accell Group Manages Growth In First Half Despite Lockdowns

Accell Group N.V., the cycling giant based in the Netherlands, recorded a year-on-year sales growth of 53.1 percent in June, bringing first-half net sales to €676.9 million, up 4.0 percent versus last year, despite the impact of the lockdowns in March and April due to COVID-19.

Academy Sports Ranks Third Among Houston’s Private Corporations

Academy Sports + Outdoors again ranked third in the Houston Chronicle’s list of the 100 Top Private Companies in Houston. Academy CEO Ken Hicks told the Chronicle, “Academy has historically performed well in those stressful times, be they the 2008 recession, (Hurricane) Harvey and COVID-19.”

Sports & Fitness Industry Does Not Expect Full Return In 2020

Seventy-two percent of companies now anticipate that sales will not return to pre-COVID-19 numbers until 2021, and 53 percent report not until Q2 of 2021, according to the SFIA’s 3rd Edition of its monthly COVID-19 Industry Impact Report.

Congress Passes The Great American Outdoors Act

The U.S. House on Wednesday passed the Great American Outdoors Act by a vote of 310 to 107, guaranteeing for the first time money for land acquisition and preservation. The bill now heads to President Donald Trump, who is expected to sign it.

Nike Tops BrandZ’s Most Valuable Apparel Brands

Nike was again the top-ranked apparel brand in the 2020 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar, although Lululemon, Adidas and The North Face all saw double-digit appreciation.

Alterra Mountain Company Announces EVP & CFO

Alterra Mountain Company announced the promotion of Adam Knox as Executive Vice President and Chief Financial Officer.   Knox most recently served as the Senior VP, Strategy & Corporate Development.