Timberland named Drieke Leenknegt vice president, global marketing. Leenknegt will lead global brand marketing to elevate the brand’s creative vision, drive consumer engagement and experience and long-term growth.
Leenknegt brings to Timberland more than 20 years of global communications, product, marketing, and general management experience. She spent much of her career with Nike, holding leadership roles in Europe, China and the U.S. most recently, as Global VP of Influencer Marketing and Collaborations.
As a member of its global leadership team, Leenknegt will work closely with the Timberland marketing team in the Americas, APAC and EMEA regions to drive consumer activations worldwide and especially in the digital space.
“Drieke is an ardent and strategic marketing innovator, and we are excited to welcome her to our brand,” said Martino Scabbia Guerrini, acting global brand president for Timberland and regional group president for VF Corporation EMEA. “Her passion for people and community, progressive thinking in fashion and sustainability and decades of industry experience make her a natural fit for Timberland. We look forward to leveraging Drieke’s deep understanding of the connectivity of cultures and her digital acumen to engage consumers in meaningful new ways and drive success across our brand platforms.”
Leenknegt, who joined Timberland in June, reports to the Global Brand President with the Global Brand Strategy, Global Environments and Global Brand Communications teams reporting into her. She succeeds Argu Secilmis who has taken on a new role as vice president, global apparel for Timberland.
Photo courtesy Timberland, Photo credit: Shaniqwa Jarvis
