All Good, the ethically-made body care and mineral sunscreen brand, announced the appointment of Susan Conner-Steeb as its chief financial officer.

“Susan is a proven leader in finance and corporate sustainability,” said All Good Founder, Caroline Duell. “Her strategic financial expertise and work in environmental protection are mission-critical for driving top-line growth that will enable our brand to reach pivotal milestones for social and environmental change.”

Hailing from a diverse background in clean technology, entertainment and mobile gaming, Conner-Steeb most recently directed national and global finance for The Cleantech Open, the accelerator for cleantech startups addressing urgent energy, environmental and economic challenges. Conner-Steeb was the chief financial officer for Los Angeles Cleantech Incubator (LACI), Kaboom Latam, Playlife Media, and led finance and operations for DirectTV, Capitol Records and THQ Wireless.

After decades in the mobile gaming and entertainment sectors, Conner-Steeb made a purposeful shift to align her work and passion in sustainable enterprise.

“Now more than ever, it is crucial for companies to look beyond just profit, prioritizing the well-being of people and the environment as the cornerstones of their business,” Conner-Steeb said, “I am proud to work with All Good because of its uncompromising commitment to sustainability and the greater good.”

Conner-Steeb sits on four advisory boards for clean-tech startups as well as advising for the Small Business Development Center in San Luis Obispo, CA. She continuously works to support mission-led businesses in forging a sustainable future with a life goal of seeing the elimination of single-use plastics worldwide.

Headquartered in Morro Bay, CA, All Good is a member of 1% for the Planet, endorses the Campaign for Safe Cosmetics and launched the movement that has contributed to the legislative efforts of banning toxic sunscreens in Hawaii by 2021.

Photo courtesy All Good/Susan Conner-Steeb