SGB Update Outdoor
Vail Resorts Sees Improving Trend In Skier Visits
Vail Resorts, Inc. said season-to-date through March 6, 2022, total skier visits were up 11.7 percent compared to the prior year’s season-to-date period and up 2.8 percent compared to the fiscal year 2020 season-to-date period. Kirsten Lynch, CEO, said, “company performance has continued to improve throughout the post-Christmas period, with particular strength in destination visitation and lift ticket sales.”
American Outdoor Brands Completes Acquisition Of Grilla Grills
American Outdoor Brands, Inc. announced it has completed the acquisition of substantially all of the assets of Grilla Grills, for $27 million in cash.
Salt Life Fort Lauderdale Now Open
Delta Apparel, Inc. announced the opening of its latest Salt Life retail store in Fort Lauderdale, FL marking the tenth Florida location for Salt Life.
The Big Gear Show Hires Marketing And Events Veterans
The Big Gear Show announced it hired two industry event and marketing professionals, Yoon Kim and Dave Petri.
The North Face Launches Athlete Development Program
The North Face announced it is expanding its athlete team by launching an Athlete Development Program designed to recruit and foster emerging talent.
Taurus Hires Marketing Director
Taurus announced the hiring of Cody Osborn as marketing director for the Taurus, Rossi and Heritage Manufacturing brands.
Nordica Forms North American Sports Marketing Team
Nordica announced it formed a new North American sports marketing team serving the North American race, Freeski and pro communities.
Knockaround Sunglasses Secures Equity Investment
Brand Holdings, LLC, a company focused on acquiring direct-to-consumer (DTC) e-commerce companies and emerging brands, announced that it has completed a growth equity investment in the sunglasses brand, Knockaround.
Former The North Face CMO Joins Sephora
Steve Lesnard, former chief marketing officer and global VP of product creation at The North Face, has joined Sephora as global chief brand officer.
Dorel Sports’ Q4 Sales Improve 6 Percent
Dorel Industries said sales in its Dorel’s Sports segment, which is being reported as a discontinued operation following its recent $810 million sale to the Pon Group, increased in the fourth quarter by 5.8 percent to $280.7 million.
Academy Sports Set To Join S&P SmallCap 600
Academy Sports + Outdoors, Inc. will replace Kraton Corp. in the S&P SmallCap 600, effective prior to the opening of trading on March 16.
Leatt Corp. Announces Record Breaking Year
Leatt Corporation reported earnings more than doubled in 2021 as sales surged 82 percent.
American Outdoor Brands To Acquire Grilla Grills
American Outdoor Brands Inc. announced that it has entered into an agreement to acquire privately-owned Grilla Grills, a provider of barbecue grills, Wi-Fi-enabled wood pellet grills, smokers, accessories, and modular outdoor kitchens for $27 million in cash.
American Outdoor Brands Q3 Revenues Slump, Reduces Guidance
American Outdoor Brands reported sales in the fiscal third quarter ended January 31 slumped 15.1 percent, reflecting a decrease in traditional brick-and-mortar channel net sales. On a two-year basis, sales grew 61.8 percent. The company downwardly adjusted its earnings and sales outlook for the year due to softening demand for firearms products.
Columbia Appoints New Chief Marketing Officer
Columbia Sportswear announced that it hired Pri Shumate as chief marketing officer for the Columbia brand.
