SGB Update Outdoor

Tecovas Secures $56 Million In Series C Funding

Tecovas, an Austin, TX-based Western footwear, apparel and accessories brand, announced that it has secured $56 million in Series C funding, bringing the brand’s total lifetime equity funding to approximately $120 million.

Adobe: Holiday Online Sales Grew 9 Percent

Adobe released the Adobe Digital Economy Index, its final online shopping figures for the holiday season (November 1 to December 31). Consumers spent a total of $204.5 billion over the 2021 holiday season, up 8.6 percent year-over-year (YoY).

NMMA Report: U.S. Boating Boom Continues With Record 2021 Sales

The National Marine Manufacturers Association (NMMA) announced that U.S. new powerboat retail unit sales are expected to surpass 300,000 units for the second consecutive year, closing 2021 an estimated 4-to-6 percent below record highs in 2020 and 7 percent above the five-year sales average.

Amer Sports Divests Suunto To Liesheng

Amer Sports has reached an agreement to divest Suunto to Liesheng, a Chinese technology company focusing on the smart & sport wearables electronics segment.

Simms Acquires The River’s Edge

Simms Fishing Products, manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced it has acquired Bozeman, MT-based specialty retailer, The River’s Edge Fly Shop.

Crazy Apparel Opens First U.S. Brand Store

Crazy, an Italian performance apparel company known for its European heritage in ski touring, announced the opening of its first brand store in partnership with Cripple Creek Backcountry in Carbondale, CO. This is Crazy’s first brick and mortar store in the U.S.

VF Corp. Appoints Global Brand President, The North Face

VF Corp. announced that it has appointed Nicole Otto as global brand president, The North Face. Otto joins VF following a 16-year career at Nike and will succeed Steve Murray who is retiring and returning to the UK. The leadership transition will be effective on June 2022.