GSM Outdoors announced the hiring of Wes Higgins as the newest brand manager for GSM Fishing.

Higgins, former president of Bill Lewis Lures, brings a plethora of knowledge and experience to the GSM brand. “It’s truly an honor to be able to join GSM’s talented team,” says Higgins. “Thanks to the available resources at GSM, I expect us to bring to market products on the fishing side that were once just a dream for me.”

“One of the greatest attributes of acquiring the Bill Lewis brand was the addition of Wes Higgins to our team,” says Crispin Powley, Vice President of Fishing for GSM Outdoors. “Wes has a ton of experience, and he has cultivated an incredible reputation throughout his tenure in the fishing industry. He embodies everything that we believe in at GSM and will be an incredible addition to our team as we continue to grow in the fishing space.”