Trove, the specialist in re-commerce, announced that its President, Gayle Tait, has been promoted to CEO effective immediately. Andy Ruben, who has been CEO since he founded the company in 2011, will transition to executive chairman, focused on industry leadership, sustainability and supporting the business’ growth strategy.
“Since Gayle joined Trove nearly 18 months ago, her contributions have been transformative. Her leadership, vision and operational expertise will undoubtedly propel Trove to new heights as we continue to build our technology platform and grow across luxury and other categories,” said Ruben. “I look forward to supporting Gayle in her new role as CEO and playing an even larger role in creating a more sustainable, circular retail economy.”
Tait, also a company board member since January 2021, has over two decades of general management, marketing and commercial experience in global consumer goods, payments, e-commerce, and digital marketing. She joined the company from Google, where she worked as Google Play’s managing director, global retail and payments activation, in more than 30 markets. Before that, Tait spent nearly 15 years with L’Oréal in roles of increasing responsibility, most recently as managing director for the UK and Ireland, leading digital transformation.
“I am honored and privileged that Andy has asked me to succeed him as CEO of Trove,” said Tait. “Andy’s inspiring vision has made us what we are today, and the momentum we have is incredibly exciting. I joined Trove because I am committed to our mission to accelerate the shift to a new era of conscious commerce essential to a sustainable future, where brands own their resale channels and customer relationships. Trove’s technology is powering this shift for some of the world’s most iconic brands. I look forward to welcoming even more innovative brands so they can reach and convert new customers, increase customer lifetime value and tap additional revenues all while significantly reducing their environmental footprint.”
Trove’s clients include Allbirds, Lululemon, Levi’s, Patagonia, REI, Eileen Fisher, and Arc’teryx.
Photo courtesy Gayle Tait
