SGB Update Outdoor
Murf Electric Bikes Hires Marketing Director
Murf Electric Bikes hired Ally Losness as marketing director, bringing over a decade of brand launch and growth experience to the position.
Canada’s MEC To Launch On TheBay.com And Shop-in-Shops Inside Hudson’s Bay
Hudson’s Bay and Mountain Equipment Company (MEC) announced the launch of MEC shop-in-shops in three Hudson’s Bay GTA locations, including Yorkdale and Square One Shopping Centres and its flagship store on Queen Street in Toronto.

Signa Sports Sales Climb 29 Percent In Q3
Signa Sports United N.V. (SSU) reported sales in its third quarter ended June 30 grew 29 percent, boosted by the full contribution of recently acquired businesses WiggleCRC and Tennis Express. The Berlin-based online platform reduced its guidance for the year due to continued supply chain challenges and weaker consumer spending.
Academy Sports Opens First Store In Virginia
Academy Sports + Outdoors announced the opening of its first Richmond, VA. The 58,075-square-foot store is located at 11861 W. Broad Street in The Corner at Short Pump.
Alterra Mountain Company Expands Social Responsibility Team
Alterra Mountain Company expanded its Social Responsibility team, focused on the company’s three pillars of Sustainability, DEI and Community.

On Lifts Guidance On North America Momentum
Swiss running brand On raised its earnings and sales guidance for the year after reporting quarterly results again exceeded expectations. Sales in the second quarter climbed 66.6 percent, driven by strong wholesale growth of 70.1 percent, DTC growth of 60.8 percent and continued momentum in the North America region, growing at 102.5 percent.
Cascade Designs Hires National Sales Manager
Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, and PackTowl, hired Jaime Buyagawan as national sales manager overseeing its U.S. Outdoor Specialty channel.
RV Retailer Announces Leadership Appointments
RV Retailer, LLC announced it hired Jennifer Robinson as vice president and chief financial officer, Mario Lozada as chief information officer and Shahnaz Broucek as chief leadership coach and culture development officer.

Ammo’s Q1 Sales Expand 37 Percent
Ammo Inc., the owner of GunBroker.com, continued to show strong momentum in both its ammunition and marketplace divisions in the first quarter of Fiscal 2023, as revenue increased 37 percent from the first quarter of Fiscal 2022.
Trek Bicycle Appoints VP Of Ascend
Trek Bicycle, based in Waterloo, WI, announced that longtime executive Roger Gierhart will take the helm as vice president of Ascend, the retail management system that Trek sells to independent retailers.
Kohl’s Names Chief Marketing Officer
Kohl’s announced that Christie Raymond was promoted to chief marketing officer, reporting to CEO Michelle Gass.
Ammo Announces Plan To Separate Ammunition And Marketplace Businesses
Ammo Inc. announces that its Board of Directors has unanimously approved a plan to separate its ammunition and marketplace businesses into two independent publicly-traded companies.
Outdoor Prolink Announces New Hires And Promotions
Outdoor Prolink New Hires And Promotions include Melissa Hess, Andrew Brookens, Kelly Knauf, and Jessica Villaire,

Occupancy Levels At Western Mountain Destinations Continue To Decline
Once again, occupancy totals for Summer 2022 across mountain destinations in western states continued to drift down from last year’s boom in pent-up demand travel and compared to the pre-pandemic record of 2019, according to the most recent Monthly Market Briefing released by DestiMetrics.

SportChek Same-Store Sales Expand 4.1 Percent in Second Quarter
SportChek’s retail sales increased 0.6 percent in the second quarter, with comparable sales up 4.1 percent over the same period last year, according to its parent, Canadian Tire Corporation, Ltd.