Jack Wolfskin hired new leadership for the UK and Nordic regions to align with the company’s global growth strategy, firs reported in 2021. 

Steve Rosier was named country manager for the UK and Ireland. He is based in the showrooms in Towcester near Northampton and Windermere in the Lake District and will manage the sales team. Rosier is a 30-year veteran of the sports and outdoor industry. Most recently, he was the senior sales manager and POD lead for Under Armour in the UK. 

Elizabeth Mapp was hired as marketing manager for the UK. Mapp has a background in retail marketing. 

The company plans for further growth in the UK by installing a new five-person sales operation and customer service team in Jack Wolfskin’s showroom office in Towcester. 

“Jack Wolfskin has a strong brand presence with eight Jack Wolfskin stores and over 300 online and offline points of sale from retail partners in the region,” said Richard Collier, Jack Wolfskin CEO. “With the new structure and leadership team in place, we will further establish the brand in our primary outdoor and lifestyle categories.”

Göran Bånge was hired as head of sales, Northern Europe Nordics. Bånge is a former golf professional with more than ten years of experience in the golf and outdoor industries. Most recently, he was a key account manager at Peak Performance, responsible for golf category sales in the Nordics. Goran will manage the region out of his base in Tranås, located in south Sweden. 

Göran’s highly-regarded reputation, deep market knowledge and established relationships with key accounts will be a significant benefit to Jack Wolfskin,” Collier said. “The Nordic population with its strong outdoor orientation and connection to nature is a perfect environment for our brand. Through Göran’s leadership, we anticipate rapid sales growth in the coming months and years.”

Photos courtesy Jack Wolfskin