Patagonia, Inc. sued Gap, Inc. for allegedly copying its flap pocket and rectangular “P-6” logo, which it has used on its fleece outerwear for more than three decades.
In a complaint filed in San Francisco Federal Court, Patagonia said Gap’s actions “undermined its goodwill and confuse shoppers into believing it made the jackets or let the retailer use its trademarks,” according to Reuters.
Patagonia had warned Gap in prior years to cease copying its products, meaning that the alleged “adoption of designs and logos bearing even more similarity cannot have occurred by accident.”
Patagonia said it introduced its Snap-T pullover fleece in 1985 and added the flap pocket four years later. The lawsuit seeks to recoup lost profits, unspecified damages and halt further infringements.
The case is Patagonia, Inc. v. Gap, Inc, U.S. District Court, Northern District of California, No. 22-07437.