SGB Update Outdoor
SGMA Spring Market Boasts Over 150 Exhibitors
More than 150 exhibitors are already on board for the SGMA Spring Market June 11-13, 2007 at the Sand Expo & Convention Centerin Las Vegas with brands such as Everlast, LAMAR Health Fitness & Sports, Garmin, Russell Athletic Group, and Spalding joining an
Asics Opens Running Specialty Store in Tokyo
ASICS Corporation will open its first-ever running specialty store worldwide on February 11, offering a full line of running footwear, apparel and accessories for beginners to performance runners. ASICS Store Tokyo will open exactly a week before Tokyo Ma
Regional Outdoor Magazines Form Alliance
Outdoor Adventure Media, LLC has announced a partnership consisting of five outdoor sports magazines throughout the United States. The partnership of independent outdoor sports and adventure travel magazines will consist of Adventure Sports Journal, Blue
Conservation Alliance’s ‘Ads for Earth’ Raises over $200,000
The Conservation Alliance “Ads for the Earth” benefit auction raised $205,210.40, all of which will go into the group’s fund to support organizations working to protect wild places throughout North America…
Nike Launches New AF25 Marketing Campaign
Nike launched its new marketing campaign, The Second Coming: Our Game, Our Time” to introduce the new Air Force 25. The new advertising spot will debut on MTV. The campaign will also feature two unique music collaborations, out-of-home in six markets, ver
Brunswick Shuffles Management
Brunswick Corporation streamlined their organizational structure to advance the integration of its marine operations. Under the new structure, the company said that the heads of its boat divisions will report directly to Brunswick Chairman and Chief Execu
Colorado Sees Record Skier Visits
Colorado Ski Country USA's 26 member resorts posted record-setting skier visitation for the first portion of the winter season. Collectively, Colorado ski resorts hosted 3,285,649 skiers and snowboarders, an increase of 6.74 percent, or 207,533 visit
Half Moon Completes New Green Distribution Center
Half-Moon Outfitters is a bit more Green after a ten-month renovation on a building that will serve as its new distribution center. Consultants to the project say the building is expected to become one of the first in the Southeast to attain the U.S. Gree
Shakespeare Acquires Penn Fishing Tackle Mfg. Co.
Shakespeare Fishing Tackle, a division of K2, Inc., has acquired Penn Fishing Tackle Mfg. Co. Founded in 1932, Penn is a manufacturer of saltwater trolling and spinning reels and saltwater rods…
Lowa Acquires X-Socks Distribution in U.S.
LOWA Boots U.S. has acquired distribution rights to X-Socks. Based in Asola, Italy, X-Socks designs and manufactures X-Socks and X-Bionic Underwear. The socks cross over many market boundaries including outdoor, hunting, biking, golf, and military. The un
Callaway Expects Ficsal 2006 Sales and Earnings to Climb
Callaway Golf Company net sales are expected to be approximately $1.018 billion, with corresponding fully
diluted earnings per share ranging from 33 cents to 35 cents. Excluding certain charges, pro forma fully diluted earnings per share is expected to ra
Pacific Cycle Joins Bikes Belong
Pacific Cycle has joined Bikes Belong, the national coalition of more than 350 bicycle suppliers and retailers working together to put more people on bicycles more often.
Kelty Inks Partnership with Glass McClure
Kelty will partner with Sacramento-based Glass McClure in a 2007 redesign of their print and online advertising campaigns. Glass McClure will work with Kelty to redesign their website, develop a comprehensive ad inventory, and bolster a web outreach campa
Smartwool Announces Latest Round of Advocacy Grants
SmartWool Corporation announced the latest round of grant recipients from the SmartWool Advocacy Program, which includes the SmartWool Advocacy Fund and the SmartWool Breast Cancer Fund. This round of grants is our largest so far with $113,000 distributed
Hot Chillys Signs Deal with CenterStone
Hot Chillys is now LIVE on CenterStone’s B2B Sales Order Management solution, iVendix. Hot Chillys’ dealers and sales reps will be able to place their pre-season orders and all their re-orders through this Web-enabled B2B tool. Dealers will also be able
