Kelty will partner with Sacramento-based Glass McClure in a 2007 redesign of their print and online advertising campaigns. Glass McClure will work with Kelty to redesign their website, develop a comprehensive ad inventory, and bolster a web outreach campaign that effectively directs consumers to the site.

“Since our first backpack was made 55 years ago, we have always maintained a core value of innovation in our product design process,” said Kenny Ballard, president of Kelty. “It only makes sense that this dedication to innovation should carry over to our advertising and marketing, and we feel Glass McClure is the right company to help accomplish this.”

With an increased focus on Internet presence and print advertising to support it, the new advertising campaign will center on a redesigned Kelty website that will be more user friendly and informative, increasing its value for consumers.

The new look of Kelty’s redesigned advertising and marketing effort will preview in poster format at the Kelty booth (#22017) during Outdoor Retailer this January.