SGB Update Outdoor

Triton Boats Ends 2013 with Explosive Growth

Triton Boats, a long-time manufacturer of fiberglass and aluminum fishing boats, signed 15 new dealers in 2013, posting a huge boost in retail sales, and adding new models to its lineup…

Modell’s CEO Mitchell Modell Goes Virtual for Super Bowl

As part of its Super Bowl marketing push, Modell's CEO Mitchell Modell is welcoming Super Bowl XLVIII fans to its Times Square flagship store via a Virtual Assistant interactive digital signage from Tensator, provider of queue management and customer

Under Armour Debuts New ‘I Will” Marketing Campaign

As part of the brand's four-day take-over of New York City's Grand Central Terminal, Under Armour debuted the UA SpeedForm Apollo running shoe and “THIS IS WHAT FAST FEELS LIKE,” the newest iteration of the brand's I WILL global marketing c

Jeremy Jones Rakes in Avalaunch Awards Again

Jones Snowboards Founder Jeremy Jones and his foundation – Protect Our Winters (POW) were honored as the 2014 Avalaunch Winter Market “Ambassador of the Year” and “Company of the Year” for the third year in a row at Outdoor Retailer Winter Mar

Primal Quadrupled Charitable Giving in 2013

Primal, the Denver, CO-based cycling apparel company, quadrupled its donations to cycling charities to more than $1 million in 2013, in part by setting aside…