As part of its Super Bowl marketing push, Modell's CEO Mitchell Modell is welcoming Super Bowl XLVIII fans to its Times Square flagship store via a Virtual Assistant interactive digital signage from Tensator, provider of queue management and customer journey solutions. Tensator's technology projects an image and creates the illusion of a real person, bringing messages to life and engaging customers with consistent and clear communications.
With its interactive push button panel, store guests are able to access the information they need in 10 different languages.
Modell's Sporting Goods is currently celebrating its 125th year in business as America's oldest family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear.
The “Virtual Mitchell Modell” provides suggestions on Super Bowl gear, shares information on apparel, footwear, sporting goods and licensed team products, informs customers about the store's loyalty program, how to sign up and gives directions on where to find certain items. He invites shoppers to provide their email addresses upon checkout to let them know they'll get up-to-date information on sales and be invited to special events including celebrity appearances.
In the course of over seven different scripts, customers are thanked often, asked to email Mitchell directly to share their in-store experience, and reminded of Modell's tagline “You Gotta Go to Mo's!”
“The Tensator Virtual Assistant takes digital signage to a whole new, personalized level,” said Lynn LaRocca, SVP of marketing at Modell's Sporting Goods. “Our Times Square store is regularly really busy – and with the added Super Bowl traffic, we needed a real attention grabber. It's fantastic to be able to capture the personality of Mitchell and have him be the one to guide, inform and connect with shoppers from all over the world as the face of the company and its brand.”
