TrackingPoint announces the appointment of Robert L. Starer as its new vice president of sales.

Starer is a gun industry veteran, certified as a firearms instructor in seven disciplines of firearms training and is also a Colt Certified Armorer on AR15 and M16 rifles.

Starer is the founder and owner of Historic Arms, a firearms sales and training business that trains some 6,000 students per year and is well known for his expertise and background with Title 2 firearms generally known as class 3 firearms.

“TrackingPoint’s PGF technology has changed the shooting experience forever,” said TrackingPoint CEO John Lupher. “Bob is uniquely qualified to understand this technology and how it relates to commercial hunting markets, defense and law enforcement markets. Bob will lead our sales force as we charge ahead to make TrackingPoint an industry leader.”

TrackingPoint’s PGF technology puts fighter jet-style lock-and-launch technology in a rifle. First unveiled at the 2013 SHOT Show in January, the PGF system is the first of its kind that incorporates innovative optics, automatic ballistics calculation and guided fire control to create an accurate long-range shooting system.

“TrackingPoint is a most amazing company with superb technological expertise focused on a game changing product line.” said Starer. “It is a privilege and an honor to be chosen to lead.”