SGB Update Footwear

SGMA Launches New Strategic Plan and Rebranding

The Sporting Goods Manufacturers Association (SGMA) announced a rebranding effort that will change its name to the Sports & Fitness Industry Association (SFIA). The move also includes a new website, national advocacy campaign, research initiative, supplie

Polaris Industries Launches Electric Bike Line

U.S. powersports leader Polaris Industries Inc. has launched its first line of electric bicycles in a major move towards making electric bicycles a viable mainstream recreational option in the U.S…

Shoe Carnival Lauds Partnership with Nike

Speaking last week at the Invent Indiant Equity Conference in Indianapolis, Mark Lemond, Shoe Carnival’s CEO, said Nike has become the family shoe chain’s “largest and fastest growing vendor.”…

Crocs Eyes Bigger Boots Business

Speaking last week at CL King & Associates Best Ideas Conference, Jeff Lasher, Crocs’ CFO, heralded the success the cushy clog brand is finding extending into the boot category. He said that over the last few years Crocs has been able to build its b

Karhu Awards Finland Ski License to Startex Oy

Karhu Holding has awarded Startex Oy of Lahti Finland the licensing rights to the Karhu ski brand. Startex will now market both Karhu footwear and skis in Finland, and will coordinate the Karhu ski distribution in the Nordic and European region in close c

McDavid Hosts Basketball Tournament

McDavid, Inc. will host and sponsor the inaugural “First On, Last Off” Basketball Tournament Sept. 22-23. The tournament will take place at Collins Academy High School in Chicago, IL and coincides with the launch of the company’s new branding…

Jarden Corp.’s Franklin to Compete for ‘Fittest CEO’ Title

Jarden Corp. CEO Martin E. Franklin is among 17 C-level executives who will compete in the CEO Endurance World Championship, Challenge a grueling 3-day, 6-stage event hosted at Blackberry Farm in TN from Sept. 13-16 that will crown the winner the “F

SGMA To Change Name to Sports and Fitness Industry Association (SFIA)

The Sporting Goods Manufacturers Association (SGMA) plans to change its name to the Sports & Fitness Industry Association (SFIA) as part of a new branding effort. The rebranding process is a reflection of a multi-year strategic planning process that inclu

New Presidential Youth Fitness Program Focuses on Health

The President’s Council on Fitness, Sports and Nutrition (PCFSN) is launching the Presidential Youth Fitness Program this month. The new school-based program will replace the President’s Council Youth Fitness Test, which has been implemented i