SGB Update Apparel

Joe Bozich To Lead Fanatics Brands

Fanatics Inc. has promoted Joe Bozich to president of Fanatics Brands, the sports licensing giant’s in-house manufacturing and wholesale apparel division, sources told SGB. Bozich replaces Raphael Peck, who has left Fanatics to pursue other business opportunities.

Puma Launches #REFORM Platform To Drive Social Change

Puma has launched #REFORM, a new platform that will give activists from the worlds of sports, music and entertainment support in championing causes and encouraging conversations around issues such as universal equality and criminal justice reform.

Adidas Signs Arsenal

Adidas signed a five-year deal to replace Puma as the kit sponsor of Arsenal.

VF Launches Materials Source Maps For Supply Chain Transparency

VF Corp. is tracing the supply chain footprint for 10 of the company’s most iconic products through sourcing maps now available to consumers. The source maps, available on VF’s sustainability website, help ensure every step in the production of VF’s apparel and footwear meets the corporation’s standards of quality, sustainability and social responsibility.

Reebok Signs Conor McGregor

Reebok signed UFC fighter Conor McGregor to a multi-million dollar deal, according to ESPN. The report indicated the deal is worth at least $5 million.

Fanatics Boosts Its International Team

Fanatics announced several additions to its international leadership team. Hires include Ignacio Beristain Borra, Bill Tung, Ian Nelson, Zohar Ravid and Masanori Kawana.

Brian Bowen Sr. Details Bribes From Multiple College Teams

On the fourth day of the college basketball corruption trial, the father of an elite basketball recruit testified that before his son committed to Louisville, a family friend told him four other schools, Arizona, Creighton, Oklahoma State and Texas, offered competing bids. Brian Bowen Sr. also discussed details of pay-to-play payments from youth basketball teams.

Pyua Sold To Investment Firm

SPIN Capital, the Munich-based investment company, has acquired Pyua, the ski outerwear specialist based in Germany, according to ISPO. The acquisition comes after Spin Capital acquired ABS, the avalanche airbag leader, last fall.

New Balance Foundation Grants $30,000 To Travis Mills Veterans Retreat

New Balance Foundation, the charitable arm of New Balance Athletics, granted $30,000 to the Travis Mills Foundation to cover the operating costs for September 19-23 at the Travis Mills Retreat, a fully accessible facility for combat-injured veterans and their families.

Report: Puma Signs DeMarcus Cousins

Puma has signed DeMarcus Cousins of the Golden State Warriors as the company’s latest ambassador to support the company’s return to basketball, according to ESPN.

RYU Apparel Announces Approval For Warrant Repricing

RYU Apparel Inc., maker of urban athletic apparel, said the company has received acceptance from the TSX Venture Exchange (TSXV) to decrease the exercise price of a total of 114,186,456 warrants that were issued in private placement unit offerings on December 4, 2017.