SGB Update Apparel
Kohl’s Earns Eighth Consecutive Energy Star Partner of the Year
Kohl’s announced that it has received the 2019 Energy Star Partner of the Year Sustained Excellence Award for continued leadership and superior contributions to Energy Star.
Canada Goose To Open Six Stores
Canada Goose announced plans to open six new stores with two in Europe, one in the United States and three in Canada.
REI Sees Record 2018 Financial Results
REI reported sales reached a record $2.78 billion in 2018, growing 6 percent year-over-year. More than 1 million new members were added during the year, bringing the co-op’s total membership to more than 18 million. REI also announced a major expansion of its rentals and used gear program and launched a new national campaign promoting the outdoors.
Under Armour Signs Mick Schumacher
Under Armour signed Mick Schumacher, Formula 2 driver and son of legendary F1 driver Michael Schumacher, to an endorsement deal.
Mammut Sees Healthy Growth In 2018
The Conzzeta Group, based in Switzerland, reported that its Outdoor segment (Mammut Sports Group) generated net revenue of CHF 253.4 million in 2018, up 10.9 percent, with double-digit growth in all three regions, Europe, America and Asia.
Fanatics Partners With University of Oklahoma
The Oklahoma Sooners and Fanatics have partnered to open The Sooner Shop, the flagship retail store for OU Athletics, located on the west side of Gaylord Family – Oklahoma Memorial Stadium.
Pearl Izumi And The Renewal Workshop To Offer CircleBack Program At Sea Otter Classic
Pearl Izumi and The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used Pearl Izumi gear to repair and refurbish through CircleBack, giving gently used products a second life instead of adding to landfills.
Puma To Become Formula 1’s Exclusive Retail Partner At Race Weekends
Puma announced a long-term partnership with Formula 1 to become the exclusive merchandise retail partner from the start of the 2019 season.
Running Race Participation Sees Slight Decline In 2018
The number of runners registering for organized races in the U.S. was down slightly in 2018, continuing a five-year gradual drawback of mass participation in recreational road racing, according to Running USA.
Uli Becker And Bernd Wahler Join Hype Sports Innovation
Hype Sports Innovation said Uli Becker, ex-president of Reebok, and Bernd Wahler, former president of VfB Stuttgart who also served as Adidas CMO, have joined the firm. Hype Sport also said it is launching a $75 million sports tech fund.
Moody’s: J.C. Penney Store Closings Pressure U.S. REITS
Store closures as part of J.C. Penney’s turnaround plan will keep the pressure on US real estate investment trusts (REITs) and commercial mortgage-backed securities (CMBS) to mitigate their exposure to associated risks, Moody’s Investors Service said in a new report.
US Youth Soccer Unveils New Brand Identity
US Youth Soccer, the largest youth sport organization in the United States, today announced a complete redesign of its brand. The refreshed look and feel reflects the organization’s commitment to making soccer the preeminent youth sport in the country.
Outdoor Companies Step Up For “We Keep It Wild” Campaign
A diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild” campaign.
Salomon Announces New Outdoor, Run Marketing Hires
Salomon welcomed two new hires to its brand marketing leadership team in the United States, Becky Marcelliano and Erin Cooper, bolstering its commitment to the run and outdoor categories. Cooper, formerly of Saucony, joins as run marketing manager while Marcelliano, formerly of Deuter USA, will serve as outdoor marketing manager.
Reebok Launches First Loyalty Program
Reebok launched its first loyalty program, Unlocked, featuring both experiential and product-based benefits.
