SGB Update Apparel

Adidas Signs Alex Bregman

Adidas announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) third baseman Alex Bregman of the Houston Astros.

AAFA Appoints New Chairman

AAFA appointed Gary Simmons, director, Intradeco Apparel Inc., as its new chairman, replacing Thomas Glaser of VF Corp.

Puma To Sponsor La Liga

Puma has reached a deal to replace Nike as the sponsor of’ La Liga, the Spanish soccer league body, according to reports.  Nike had sponsored La Liga for 23 years. 

Grassroots Outdoor Alliance To Phase Out Paper Workbooks

Grassroots Outdoor Alliance, with the help of The North Face, is taking a step toward a paper-free future by encouraging and subsidizing a membership shift away from use of the paper “workbook,” the ubiquitous outdoor industry sales tool.

Under Armour Names Chief Design Officer

Under Armour, Inc. announced the appointment of Kasey Jarvis as its new chief design officer. Jarvis joins Under Armour from Black Diamond Equipment.

L.L. Bean Resumes Growth In 2018, Bonuses Return

L.L. Bean reported sales reached $1.6 billion in 2018, a 1 percent gain over 2017. Based on those results, the company’s directors approved a 5 percent annual pay bonus to about 5,400 year-round employees and an additional 2 percent enhancement to their 401(k) contributions.

JD Sports To Acquire Footasylum

JD Sports, the U.K.-based retailer, has agreed to buy Footasylum in a deal valued at £90.1 million ($119.6 million).

Despite Slight Rise in Overall Tennis Participation, Challenges Remain

The most recent tennis participation figures indicate an overall increase in the number of U.S. tennis players for 2018, up 0.9 percent to 17.84 million participants, according to the Tennis Industry Association (TIA). But a deeper dive into the numbers show continuing challenges facing tennis, and the sports industry overall.