SGB Update Apparel

New Balance To Sponsor AS Roma
New Balance has reached a deal to replace Nike as the official kit provider to the Italian Serie A club AS Roma, starting with the 2021/22 season.

Apex Global Brands To Be Acquired By Galaxy Universal
Apex Global Brands Inc. said it entered into a merger agreement with Galaxy Universal LLC. Apex’s brands include Hi-Tec, Magnum, 50 Peaks, Interceptor, Cherokee, Tony Hawk, Point Cove, Carole Little Everyday California, and Sideout.

Target Announces Updates To Executive Leadership Team
Target Corp. announced a number of changes across its executive leadership team, including appointing Christina Hennington as executive vice president and chief growth officer

SFIA Finds Individual Sports Shine In 2020
Individual sports such as tennis, golf, running, hiking, skateboarding and surfing thrived in 2020 as Americans pursued a host of pandemic-acceptable sports and fitness activities, according to SFIA’s Annual Topline Participation Report.

Adidas Begins Sale Process For Reebok
Adidas AG formally announced plans to divest its underperforming Reebok brand. In December, Adidas had announced had begun a review of whether to sell Reebok.

Marolina Outdoor Inc. Partners With Richard Childress Racing For 2021 Season
Marolina Outdoor Inc., Huk and Nomad’s parent company, announced its partnership with Richard Childress Racing for the 2021 season.

Ed Viesturs Joins Himali
Himali, a Boulder, CO-based brand specializing in mountain apparel, announced that Ed Viesturs, the renowned mountaineer, will join the company as a partner, athlete and designer.

U.S. Tennis Participation Surges In 2020, Adding Four Million Players
The United States Tennis Association (USTA) announced that tennis participation increased by 22 percent in 2020, with 21.64 million people hitting the courts according to recent data from the Physical Activity Council’s Participation (PAC) report. Of the more than 21 million Americans who said they played tennis last year, 6.78 million were new or returning players.

Adidas Partners With Richmond Athletics
The University of Richmond athletics department and Adidas have announced a five-year strategic partnership. The deal includes a hybrid model featuring ASB Sports as direct vendor.

FTC Seeks Info About Bass Pro, Sportsman’s Warehouse Deal
The Federal Trade Commission has requested more information about plans from the owner of Bass Pro Shops to purchase Sportsman’s Warehouse.

Le Bent Welcomes Johnny West Global Team
Le Bent said Johnny West, former general manager of Skins North America and director of brand and sports marketing for 2XU North America, has joined its executive team.

Hibbett Sports Opens Stores In Colonial Heights And Vallejo
Hibbett Sports has opened stores in Colonial Heights in Virginia and Vallejo in Northern California.

Lodging At Southeast Destinations Continuing Strong This Winter
Destinations in the Florida Panhandle along with resorts in coastal Georgia and South Carolina are tracking impressive results this winter season through the end of January, according to the most recent data released by DestiMetrics, a division of Inntopia, in its Monthly Market Briefing.

Asics Sees North America Revenues Fall 12 Percent In Q4
Asics reported sales in its North American region fell 11.9 percent in the fourth quarter and were down 17.2 percent in the year, but forecast a return to double-digit growth in 2021.

Kathmandu First-Half Results Driven By Rip Curl
Kathmandu Group saw sales spike 12 percent during the first half of FY21 ended January 31, largely a the strong performance by Rip Curl.