SGB Update Apparel

New Balance To Sponsor AS Roma

New Balance has reached a deal to replace Nike as the official kit provider to the Italian Serie A club AS Roma, starting with the 2021/22 season.

Apex Global Brands To Be Acquired By Galaxy Universal

Apex Global Brands Inc. said it entered into a merger agreement with Galaxy Universal LLC. Apex’s brands include Hi-Tec, Magnum, 50 Peaks, Interceptor, Cherokee, Tony Hawk, Point Cove, Carole Little Everyday California, and Sideout.

SFIA Finds Individual Sports Shine In 2020

Individual sports such as tennis, golf, running, hiking, skateboarding and surfing thrived in 2020 as Americans pursued a host of pandemic-acceptable sports and fitness activities, according to SFIA’s Annual Topline Participation Report.

Adidas Begins Sale Process For Reebok

Adidas AG formally announced plans to divest its underperforming Reebok brand. In December, Adidas had announced had begun a review of whether to sell Reebok.

Ed Viesturs Joins Himali

Himali, a Boulder, CO-based brand specializing in mountain apparel, announced that Ed Viesturs, the renowned mountaineer, will join the company as a partner, athlete and designer.

U.S. Tennis Participation Surges In 2020, Adding Four Million Players

The United States Tennis Association (USTA) announced that tennis participation increased by 22 percent in 2020, with 21.64 million people hitting the courts according to recent data from the Physical Activity Council’s Participation (PAC) report. Of the more than 21 million Americans who said they played tennis last year, 6.78 million were new or returning players.

Adidas Partners With Richmond Athletics

The University of Richmond athletics department and Adidas have announced a five-year strategic partnership. The deal includes a hybrid model featuring ASB Sports as direct vendor.

Le Bent Welcomes Johnny West Global Team

Le Bent said Johnny West, former general manager of Skins North America and director of brand and sports marketing for 2XU North America, has joined its executive team.

Lodging At Southeast Destinations Continuing Strong This Winter

Destinations in the Florida Panhandle along with resorts in coastal Georgia and South Carolina are tracking impressive results this winter season through the end of January, according to the most recent data released by DestiMetrics, a division of Inntopia, in its Monthly Market Briefing.