SGB Update Apparel

JD Sports Sees “Exceptional Year” For North American Business

JD Sports Fashion Plc, the U.K.-based athletic footwear chain that owns Finish Line, Shoe Palace and DTLR in the U.S., said its North American business “had an exceptional year” in 2020. The gains were boosted by strongly developed online operations by Finish Line amid the pandemic, the benefit of federal stimulus checks and early success with the rollout of the JD chain in the U.S.

New Balance To Sponsor Boston College

New Balance will replace Under Armour as the new footwear and apparel sponsor for Boston College. The 10-year agreement begins on June 1, 2021.

Adidas Ranks High For Reputation

Adidas ranked sixth on the 2021 Global RepTrak 100, the highest among companies in the active lifestyle space. Nike was 22 and Under Armor, 45.

Rebel Sport Extends Partnership With Football Australia

Football Australia announced that it has signed an expanded and extended multi-year partnership with Rebel Sport, Australia’s largest sports retailer, to support the growth of women’s and grassroots football across the country.

EcoCart Raises $3M In Funding

EcoCart, a climate and sustainability-focused e-commerce enablement startup, announced that it had closed $3 million in seed funding led by Base10 Partners’ Chris Zeoli.

Nike Ranked Most Valuable Apparel Brand For Seventh Consecutive Year

Nike ranked as the world’s most valuable apparel brand for the seventh consecutive year, although its brand value was down 13 percent to US$30.4 billion, according to the Brand Finance Apparel 50 2021 report. Fila was the fastest-growing brand while new entrants Timberland and Converse performed particularly well.

Frasers Group Warns Of £200 Million Pandemic Charge

Frasers Group, the parent of Sports Direct in the U.K. as well as Bob’s Stores and EMS in the U.S., will book a non-cash charge that could exceed £200 million ($274 million) in its 2020-21 results to account for impairment of assets during the latest COVID-19 lockdown.

G-Form Announces Acquisition By Eldridge

G-Form today announced that Eldridge had acquired the brand. The transaction provides capital to scale the rapid growth of its proprietary SmartFlex impact protection technology.