SGB Update Apparel

Reebok Partners With Macy’s

Macy’s reported it expanded its partnership with Reebok to include a broader selection of activewear and lifestyle products, including exclusive merchandise, extended sizes and collections available only at Macy’s.

Stio To Open Mountain Studio In Bozeman

Stio reported it will open a tenth Mountain Studio in Bozeman, MT this fall. This follows the company opening an East Coast Studio in Boston and its first in South Lake Tahoe, scheduled to open on March 24.

Castore Sponsors First National Soccer Team

Castore, the UK sportswear brand, signed a multi-year agreement to replace Umbro as the official kit supplier and retail partner of Ireland’s national soccer teams. The six-year deal runs until 2028 and is Castore’s first with a national soccer team.

Puma Opens Running Testing Facility

Puma opened the Puma Nitro Lab, an athlete testing facility developed in partnership with Hartmann Orthopedics & Sports. Based at Hartmann’s facility near Frankfurt, Germany, the lab provides athletes with detailed, full-body insights using tests and scans, including 4D Motion analysis.

Women’s Tennis Association Secures $150M Investment

The Women’s Tennis Association announced that CVC Capital Partners, the global private equity firm, had become a commercial partner after making a $150 million investment that gave CVC a 20 percent stake in a new commercial subsidiary named WTA Ventures.

REI To Open In Sarasota This Fall

REI Co-op will open a store in Sarasota this Fall 2023 in the University Town Center, its eighth store in Florida.

A.k.a. Brands Sees Q4 Sales Fall 18 Percent; CEO To Take Medical Leave

A.k.a. Brands Holding Corp, the parent of Princess Polly, Culture Kings, mnml and Petal & Pup., reported sales decreased 18.3 percent in the fourth quarter, to $149.1 million, compared to $182.4 million in the fourth quarter of 2021. Currency-neutral sales were down 13 percent.

Report: Shein Exploring IPO

Shein, the Chinese-based online fashion retailer, intends to raise about $2 billion in a new funding round in March and is aiming for a U.S. initial public offering listing in the second half of this year.