Castore, the UK sportswear brand, signed a multi-year agreement to replace Umbro as the official kit supplier and retail partner of Ireland’s national soccer teams. The six-year deal runs until 2028 and is Castore’s first with a national soccer team.
“In Castore, we believe we have found an ambitious and forward-looking partner who shares our desire to move forward confidently and positively into a new era for the FAI and Irish football,” said Jonathan Hill, chief executive of the Football Association of Ireland (FAI). “Importantly, this is a significant commercial deal for the association, which helps us in our core strategic objective of creating a more stable financial base for the business and the game as a whole.”
Castore Founder Tom Beahon added, “We are extraordinarily proud that Castore will have the honor of producing the iconic Ireland jersey until 2028, and we fully understand the responsibility we have to carry on that tradition and history. Along with our financial commitment to the FAI, we will invest significantly into the FAI’s e-commerce infrastructure, providing a best-in-class online shop for Ireland fans at home and abroad and will align with the FAI’s strategic ambition to embrace digital technologies to better connect with all fans.”
Castore’s partnerships in global football also include Aston Villa, Newcastle United, Sevilla, and Bayer Leverkusen. The brand’s sponsorship roster includes Oracle Red Bull Racing, England Cricket, Rangers FC, Saracens, and athletes Jos Buttler, Adam Peaty, Matt Fitzpatrick, and Sir Andy Murray.