Macy’s reported it expanded its partnership with Reebok to include a broader selection of activewear and lifestyle products, including exclusive merchandise, extended sizes and collections available only at Macy’s.
In May 2022, Authentic Brands Group partnered with Macy’s for Reebok sportswear and activewear for men’s, women’s and kid’s apparel. Reebok also partnered with Foot Locker, JD Sports, SportChek, and DSW.
“We are thrilled to expand our partnership with Reebok, a brand with a very rich heritage that is having a big moment,” said Rachel Leinwand, Macy’s vice president of merchandising Active, Basics, Outdoor. “We are collaborating with Reebok in the design process to bring exclusive products to our customers. The partnership with Reebok expands our sportswear and activewear assortment in a space where Reebok has authority, giving our customers more ways to own their style.”
“The Macy’s consumer will now have access to more Reebok styles than ever before, furthering Macy’s as the premier destination for performance and lifestyle essentials,” said Portia Blunt, Reebok VP of Apparel. “As part of our partnership, Macy’s will have exclusivity on some of our top apparel collections, including our award-winning Lux franchise, with more exclusive designs and collections in-store and online coming in the seasons ahead. This is just the beginning of our expanded partnership, and we are excited for what’s to come.”